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TikTok delivers best bang for the buck among rivals, studies show: The platform continues to put pressure on both Meta and Google.

TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.

From CTV to TikTok to Retail Media

TikTok launches Creative Challenge: It’s a potential win-win for creators and brands seeking innovative advertising content.

Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas

Amazon launched shoppable ads on Prime Video and entered a partnership with TikTok to enable purchases of Amazon products via ads on the TikTok app. Walmart expanded its retail media offering to linear TV (using QR codes) through its partnership with NBCUniversal.

We look at 2022’s biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Tesla’s CEO buying Twitter, Google exiting games, Amazon bringing back the dead, and TikTok expanding into various other segments.

TikTok opened up access to its affiliate program to maintain TikTok Shop’s momentum. TikTok’s affiliate program for TikTok Shop has become an essential component for advertisers hoping to reach younger consumers. In May, TikTok dropped the number of followers users had to have in order to participate in its affiliate program to 1,000, down from 5,000.

Reels revolution: Meta doubles down on short-form video to better compete with TikTok.

TikTok and Instagram are the leading social media platforms for product discovery. And Gen Zers were more than twice as likely to turn to TikTok when researching a product compared with non-Gen Z shoppers (42.5% vs 16%). Gen Z digital buyers have the highest rate of social commerce adoption among all generations.

Now, Jasmine, I want to bring us back to TikTok. You wrote that the TikTok to TV trajectory will be longer, which makes sense, but we're also seeing the rise of TikTok TV shows and episodic content there, and we've seen TikTok expand its video links up to 30 minutes, which it has been encouraging creators to take advantage of while also pushing more serial pre-produced content on its platform.