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FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein (蘑菇AV subscription required). Impact of Tariffs on US Businesses (蘑菇AV subscription required). Note: Respondents were asked, "Which of the following best describes your expectations for how brands should communicate price increases, including those related to tariffs?" Data was provided to 蘑菇AV by Collage Group.

"Temu and Shein have spent a tremendous amount of money on TikTok and Meta in particular," Stambor explained. "TikTok and Meta will feel the impact of Shein and Temu feeling a real threat to their business and pulling back rather significantly on their advertising spending.".

There鈥檚 also TikTok Shop to consider, which is now the eighth-largest US beauty retailer, per NielsenIQ, just one spot behind Ulta. The game plan: Walmart鈥檚 strategy to lure shoppers is simple. On the one hand, the retailer is leaning on discounts and cheaper products to encourage increasingly cost-conscious beauty customers to spend.

TikTok鈥檚 group messaging feature aims to capture more of Gen Z鈥檚 attention from Instagram and Snap. But TikTok will need to find a way to attract users from those platforms.

Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.

The EC has already forced TikTok to retire the TikTok Lite Rewards program for violating DSA regulations, citing 鈥渋ts propensity to stimulate addictive behaviors, especially among minors and younger users.鈥�. The EC is investigating multiple parties for DMA noncompliance. This law is all about holding the internet鈥檚 largest 鈥済atekeepers鈥� to account to promote competition.

Teens don鈥檛 feel supported, but Big Tech is making changes: Younger users don鈥檛 trust tech companies鈥� commitment to mental health and safety. 64% of teens said major companies like Google, Apple, Meta, TikTok, and Microsoft don鈥檛 care about their well-being, per Common Sense Media. 62% aren鈥檛 confident their safety will be protected when profits are at stake.

They learn visually: Gen Z prefers engaging, visual content (e.g., TikTok-style explainers, gamified education). To cater to this, banks can build an educational social media presence and partner with finflulencers when appropriate. They trust technology but still want human advice: When a problem arises, they require quick access to live help via chat or video.

Gen Z's digital fluency enables rapid mobilization and dissemination of boycott campaigns, often originating or gaining traction on platforms like TikTok and Instagram.

The agency has established partnerships with Snapchat, Amazon, Google, Instagram, TikTok, and Instacart, aiming to bridge creator commerce and performance marketing. Clients already working with Creo include Mountain Dew, Delta, and State Farm, with Creo citing the ability to unify creator messaging with performance marketing goals.

Case in point: Instagram, TikTok and YouTube are still the leading platform for creators, but regular usage of Snapchat among creators grew from 3% in 2023 to 32% in 2024, per CreatorIQ. As marketers look to diversify their strategies, platforms that provide creators with diverse and sustainable sources of income may be good bets.

TikTok is still booming. Despite the threat of a US ban, TikTok contributed significant revenues to parent ByteDance, a sign that marketers and users aren鈥檛 going away. President-elect Donald Trump may also nix the ban, concluding its period of uncertainty. LinkedIn flexes B2B advertising鈥檚 strength.

Reddit, TikTok, and Snapchat are increasingly popular for banking research. Among consumers who use social media for their bank research, YouTube and Facebook remained the top platforms. But Reddit, TikTok, and Snapchat have all seen statistically significant increases in usage since 2023. Physical branches still reign supreme during the purchase stage.

TikTok users are highly engaged. In fact, they鈥檙e more engaged than users of any other social or digital video platform. And a diversifying user base means marketers should lean even further into the TikTok opportunity.

Attention ascendant: Snap is capitalizing on a surge in interest following high-profile acquisitions, partnerships, and interest in alternatives to TikTok鈥攂ut it鈥檚 also a bet on the rising importance of attention as a measurement of ad effectiveness. Attention metrics are an increasingly popular way of measuring ad effectiveness that seeks to gauge actual outcomes from advertisements.

TikTok World unleashes a slew of updates: The video platform taps creators and AI to court new ad dollars and keep apace with Meta.

TikTok delivers best bang for the buck among rivals, studies show: The platform continues to put pressure on both Meta and Google.

TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.

They are YouTube, TikTok, Instagram, and Snapchat. There are also more Gen X social network users than linear TV viewers, and YouTube is closing in.

TikTok launches Creative Challenge: It鈥檚 a potential win-win for creators and brands seeking innovative advertising content.

Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas

This year, we鈥檙e in a Brat girl summer. The lime green trend used by Vice President Kamala Harris鈥檚 campaign joins a handful of other trends going viral this summer. Marketers may be too late to capitalize with their own content, but there are still important takeaways from these TikTok trends that advertisers can apply long after the trends become outdated.