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Delta was also a major sponsor of SXSW this year and won cheers from audiences for its launch of free in-flight Wi-Fi as part of Delta Sync, which also integrates with personalized content on seatback screens that can include advertising. Gen Alpha will exert a major influence on spending.

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Global content spend will be pretty flat in 2024, per Ampere Analysis. Netflix announced plans to make fewer movies. And Disney expects to reduce its content spending this year. Disney CEO Bob Iger stated the company would be 鈥渟辫别苍诲颈苍驳 less on what we make, and making less.鈥�. Marketer implications for the end of peak TV. Top shows will become less likely to reach the masses.

New revenue-sharing perks could attract more visual content and position the platform to compete with YouTube as video podcasts surge in popularity.

On today鈥檚 podcast episode, we discuss the takeaways from Netflix鈥檚 record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of 鈥渞oadblock marketing鈥�, Perplexity鈥檚 new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film 鈥淎 League Of Their Own鈥�, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.

TikTok鈥檚 US ad CPMs will rise 15.6% in Q1 2025, a bigger increase than CPMs on Meta, Snapchat, or YouTube, according to our forecast.

Influencer marketing spending is growing in Canada, but it鈥檚 still just a shadow of US activity. In the US, we expect influencer marketing spending will reach almost $6 billion this year. This figure includes only payments from brands to creators for sponsored content on social media. It excludes paid amplification of influencer content.

On today鈥檚 podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.

Despite having more users than other platforms, YouTube is not No. 1 in digital ad revenue share worldwide. That distinction goes to Amazon, followed by Instagram, ByteDance, TikTok, and Pinduoduo. Use this chart: Marketers can use this chart to prioritize placing advertising and content on various platforms.

Our take: While PDD鈥檚 revenues continue to grow at a healthy clip, it faces more intense competition domestically as well as from international players like Amazon, Shein, and TikTok Shop鈥攏ot to mention the increased scrutiny of Temu鈥檚 business practices from governments worldwide.