蘑菇AV

US adults ages 18 to 54 spend more time on TikTok than any other popular social platforms, according to our forecast.

ByteDance is dead set on building up TikTok Shop in the US: Its aggressive moves to build a robust shopping service could lead to a $500 million loss this year.

TikTok will see 11.6% global user growth this year, according to our forecast. That鈥檚 about double Snapchat鈥檚 and Instagram鈥檚 expected growth. The ByteDance-owned app will boast more than 900 million monthly users this year鈥攊f it manages to stay in the US, its biggest country.

TikTok said it expected to spend about $2 billion on trust and safety by the end of 2024, including for election integrity. A real threat: Research from Microsoft showed that Russia, China, and Iran accelerated cyber interference attempts shortly before the November US presidential election.

The definitive guide to finfluencers: The quieter summer news cycle gave us time to do a deep dive into how and why 鈥渇influencers鈥� came into the world, what鈥檚 the secret behind their appeal to the TikTok generation, why investment advisors kind of hate them鈥攁nd what financial services marketing teams can learn from them.

Successful creator campaigns on TikTok rely on partnering with creators who align well with the brand and consistently show love for its products. In 2024, US influencer marketing spend on TikTok is projected to reach $1.403 billion, per 蘑菇AV鈥檚 forecast. Brands that take a genuine approach to collaborating with creators ensure credibility, are more likely to connect with followers, and inspire purchases.

Retailers with ties to China, like Temu and TikTok Shop, have gained popularity in the US. Now, a wave of Japanese-based retailers and retail concepts has come to the US, signaling a potential shift for the retail landscape.

US adults spend more time on Facebook (20 minutes) than any other platform, followed by TikTok (18 minutes), per our June 2024 forecast.

China鈥檚 ecommerce disruptors will be disrupted: Shein, Temu, and TikTok Shop face a reckoning after breakneck expansion. These mobile-first ecommerce players with roots in China have taken off with consumers thanks to their ultra-low pricing, relentless digital marketing, and addictive shoppability.

TikTok鈥檚 growing influence: TikTok is becoming a key news source for Gen Z, with more young people using it for news than traditional media. Read article. Noplace tops App Store charts: The social app is drawing in Gen Zers with its aesthetic, user-friendly design, but its ability to compete with established apps depends on debugging and user retention. Read article. AI took over at work and at home.

Nearly three-quarters of US TikTok users will also use Instagram this year, making it the most popular alternative to the social video app, per our forecast. That鈥檚 good news for Instagram Reels, which is positioning itself as a viable successor in the event of a US TikTok ban.

US-TikTok negotiations restart after ultimatum: A potential agreement could grant government unmatched oversight, altering app's autonomy.

Social buyer penetration is climbing rapidly at TikTok. In the US, the app has already outpaced Pinterest by this metric, per our forecast. By the end of 2023, it will beat Instagram and tie with Facebook.

蘑菇AV clients' top 10 '24 topics : CTV led ad growth, AI drove innovation, and retail media surged, while TikTok and Gen Z reshaped the landscape.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs and Man-Chung Cheung and forecasting writer Ethan Cramer-Flood to talk about the TikTok bans currently in place around the world. They consider if the pressure building on TikTok in the US could fan out to other countries.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the opportunity for China-based companies like Shein, Temu, and TikTok in the US, and how they can compete with Amazon. Then for "Red-Hot Retail," our analysts give us some spicy predictions about how fashion retail will change in the US as a direct result of Chinese manufacturers. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and researcher and Asia-Pacific lead Man-Chung Cheung.

YouTube is positioned to be an advertising powerhouse. It鈥檚 one of the original digital video players, courting advertisers at a time when connected TV advertising is climbing. The platform鈥檚 Google ties offer it a more trustworthy reputation in the US than TikTok. And use is already extremely high. But YouTube鈥檚 high standing also makes growth difficult. Here are five charts summarizing YouTube鈥檚 position and potential.

Lemon8 makes a splash in US as lawmakers mull TikTok ban: New app quickly gains followers, but Chinese ownership could raise concern.

Retailers hold firm on live shopping despite sluggish US adoption: TikTok Shop made the format a cornerstone of its ecommerce strategy, while Macy鈥檚 and Poshmark see early progress.