蘑菇AV

Pharma companies sidestepped the Trump administration's broad tariff orders: It鈥檚 a pharma win for tariffs, but the president鈥檚 comments on foreign tax breaks and manufacturing reshoring demands still signal potential for challenges ahead.

The country鈥檚 impressive growth rate will be more than double the global average as advertisers shift spending away from traditional media types, like linear TV. Brazil will cede its No. 1 position to Mexico starting next year. Much of this growth is the result of a low basis of comparison, however.

This year, high viewership demonstrates the enduring popularity of the events, name image likeness (NIL) rights are allowing athletes to take part in brand deals, and the women鈥檚 league continues to make a bigger splash than in years past.

Space economy expansion sparks ad concerns: Visible space ads could disrupt celestial studies and humanity's connection to the night sky.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

Why it matters: Fox鈥檚 strategy to focus on live sports, news, and streaming is yielding strong results, positioning it as a key player amid shifts in traditional media. The substantial political ad spend on both local TV and Tubi highlights Fox鈥檚 increasing role in digital advertising鈥攁 potential advantage as advertisers seek diverse, engaged audiences.

In 2025, retail media ad spending will surpass linear TV ad spending; in 2026, retail media ad spending will exceed all of traditional media ad spending combined. Retail media is on its way to becoming a centrally important ad spending channel. While much of retail media ad spending remains concentrated on Amazon, retail media ad spending is becoming more and more diversified.

OTT video is popular whether it鈥檚 free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

How can ad buyers calibrate their ad spending and budget allocations against average for their industry, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

Could Trump鈥檚 second term include a ban on D2C pharma ads? We examine the likelihood of a ban and explore what more oversight of drug ads on TV means for pharma marketers.

The new Premium Lite tier ditches extras like offline downloads but could lure budget-conscious users鈥攃hallenging traditional streamers and YouTube鈥檚 own Premium model.

Integrating high-demand events attracts new subscribers, something traditional media competitors find harder to replicate. While the Olympics required substantial investment in broadcasting rights and promotion, its real test will be viewer retention beyond the Games.

The update introduces a My Netflix hub and real-time personalization tools, all aimed at helping users find something fast鈥攁nd not flee to YouTube.

Meta axes VR jobs as Reality Labs flounders: Over 100 workers, including staff behind the 鈥淪upernatural鈥� fitness app, were cut as the firm pivots away from costly metaverse efforts.

Understanding the nuances of how and where Latin America鈥檚 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world鈥檚 second-fastest-growing region for ecommerce.

DOJ will examine UnitedHealth鈥檚 Medicare billing practices: The Trump administration has made 鈥渨aste, fraud, and abuse鈥� a rallying cry. Now, we find out how serious they are about it.