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37% of AI initiatives in the UK and US are run by the CMO or another executive, and 26% by a marketing operations team, per a November report from Invoca.

For example, the Bank of England uses TikTok to discuss financial topics such as interest rates. This approach can help FIs build brand awareness and convert viewers by connecting their advice to relevant proprietary tools.

Any new owners would also inherit TikTok鈥檚 ongoing content moderation and data privacy concerns, including multiple lawsuits in the US, the EU, and the UK. Beyond regulatory hurdles, a buyer will need to rebuild trust with lawmakers and users regarding TikTok鈥檚 algorithm and ad targeting.

2025 will be the year of 鈥渢rue co-branded storytelling鈥� for retail media creative formats, according to Brian Monahan, global client president, head of retail media solutions at Dentsu.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to discuss everything retail media-related. There鈥檚 been a boom in the US, but how big is the opportunity elsewhere, and who are the early wave-makers in this space?

The survey was conducted in Australia, Belgium, Brazil, Canada, Chile, France, Germany, India, Italy, Japan, Mexico, Netherlands, Nigeria, Poland, Singapore, Spain, South Africa, South Korea, United Arab Emirates (UAE), the UK, and the US, with approximately 1,000 respondents per country.

How time spent with media, device ownership, and media adoption stack up in East Asia and Oceania.

Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event.