蘑菇AV

Thirty-nine percent of CTV/OTT advertisers cited transparency on where ads were running as one of their biggest challenges in CTV/OTT marketing, according to an April 2024 Advertiser Perceptions and Premion study. As more brands move their ad dollars over to CTV, our analyst Ross Benes calls overexposure 鈥渢he biggest bugaboo in streaming.鈥�. Finding your audience and keeping it.

DirecTV wants a piece of the post-Venu streaming world: The pay TV provider is repositioning itself, but pricing could be a hurdle.

254.2 million people in the US will watch OTT video this year, per our February 2024 forecast. YouTube is close behind, with 241.8 million people watching on the platform.

Prime Video may take a stab at streaming news: A successful election night broadcast has the streamer exploring options.

US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV鈥攍ong a mainstay of political advertising鈥攚ill hold its own.

67.5 million US households use smart TVs, making it the No. 1 device among connected TV (CTV) households across the country, according to July 2024 data from Comscore.

Between 2021 and 2024, US linear TV ad spending had a negative 3.5% CAGR. During that period, upfront TV had a negative 2.7% CAGR. Politics will place pressure on the TV advertising market. A record $6.90 billion will be spent on US TV political advertising this year. Political advertisers typically don鈥檛 buy upfront and focus on local and regional ad placements.

The platform has transformed content discovery and consumption:. 50% of US TikTok users report reading more due to BookTok influence, according to one 2023 study. BookTok authors have experienced a 66% sales surge, according to NPD Group. Huang's series has sold over 12 million copies globally. Traditional retailers are adapting to the trend:.

Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.

The National Retail Federation (NRF)鈥檚 Big Show is happening in New York City this weekend, and will offer an opportunity for retail media networks (RMNs) to pitch themselves to advertisers. Even though retail media is huge鈥攅xceeding $62 billion in US ad spend this year per our forecast, most of those ad dollars will go to the biggest RMNs. The remaining players are vying over the same $8.58 billion that isn't scooped up by Amazon, Walmart, or Target.

DirecTV and Dish are now urging US District Judge Margaret Garnett to reinstate the injunction, arguing the merger circumvents antitrust concerns. Catch up quick: Earlier this week, Disney's Hulu + Live TV and Fubo said they would be merging, with Disney retaining a 70% ownership stake while Fubo management continues to run the venture under the Fubo brand.