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ByteDance鈥檚 non-China revenues grow 60%: TikTok鈥檚 ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

Google is trying to make the transition to Demand Gen relatively seamless: Its availability on its primary video ad exchange and similarity to Video Action Campaigns will likely help advertisers anxious about migrating away from a proven format make the jump. Zoom out: Google has leaned heavily into AI for its newest ad products, injecting the tech into everything from creative to data analysis.

Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.

Advertisers are also looking for RMNs that provide brand marketing opportunities, either through off-site activations on social media or connected TV (CTV) or on-site activations via unique display or video ad offerings. To differentiate themselves, RMNs should focus on improving the top features advertisers are looking for.

On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the 鈥淎merican Dream鈥� costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.

Perplexity鈥檚 new ads will be video ads and sponsored questions, per Search Engine Land reporting. With just 15 million active users as of March, Perplexity鈥檚 ads will reach a small user base. A slide deck shared with CNBC indicates the platform is emphasizing its capacity to reach educated, high-income professionals who may be in senior leadership at their companies.

Roku Q3 results emphasize ad-supported growth: Increased streaming hours and accounts offer advertisers valuable inventory.

Spotify Ads Manager offers a more user-friendly interface and advanced tools that let advertisers target specific audiences with both audio and video ads. By expanding its targeting capabilities, Spotify aims to attract a broader range of advertisers, from small businesses to larger enterprises seeking more precise ad placements.

); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.Less.

As each country鈥檚 largest retail ecommerce player by total sales volume, Mercado Libre鈥檚 foray into programmatic, display, and video advertising helped solidify its lead over Amazon and other local players like Walmart de M茅xico y Centroam茅rica (Walmex), Magazine Luiza, and Americanas S.A. The competition will be much fiercer in Mexico.

Amazon already had several video advertising revenue streams through Twitch, free ad-supported streamer Freevee, and the Fire operating system. But the injection of ads into Prime Video will help Amazon鈥檚 CTV ad revenues grow more than we previously expected.

TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.

rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.

Pinterest started showing ads in its search results in 2014 and has recently rolled out new search-oriented ad units like Premiere Spotlight, which lets brands place video ads on its search page. Takeaways. Search behaviors vary across platforms, so marketers should be mindful of these differences when creating content with search in mind.

Advertisers are benefiting from a massive expansion of video ad opportunities. Shortage of video ad inventory used to be a pain point in Canada, especially in Quebec. But the emergence of ad-supported tiers from OTT players and the expansion into CTV programming and advertising from the major broadcast players has expanded the playing field for video-minded media buyers.

The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.

Study finds 57% of streamers choose AVOD tiers: Consumers seek affordable alternatives amid subscription price hikes.