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In 2023, TikTok became the first non-gaming app to generate over $10 billion in global consumer spending through purchases of 鈥渃oins,鈥� a virtual currency that users can purchase to tip creators, per data.ai. That鈥檚 partly thanks to features like contests, which allow creators across industries to go live in a split screen and compete for audience gifts.

Green said it is also hoping to partner with airlines, hotel chains, and video game console manufacturers to bring its operating system to their screens and help them scale their ad businesses. After Amazon and Roku, video game consoles are the most popular CTV device in the US, per Comscore.

It鈥檚 not just music platforms like Apple Music or YouTube Music with their own versions: Gaming platform Steam, grocery service Instacart, and many other apps across industries also roll out end-of-year personalized campaigns.

Video streaming services, podcasts, video games, and retail media networks all sell inventory upfront. Click here to view the full forecast for upfront TV ad spending. Digital upfront spending is set to eclipse linear TV. We forecast that more money will be allocated upfront to digital video than to primetime linear TV for the first time this year.

There are three notable exceptions: Messaging platforms like WhatsApp, gaming platforms, and services with educational content including YouTube are exempt from the regulations. This isn鈥檛 a blanket ban: Users 15 and under will still have access to platforms that allow them to see some content without creating an account. What now?

A top spending category for purchases made on the debit card was gaming, which grew 46% YoY. Square. The number of omnichannel Square sellers grew 12% YoY. They leaned on discounts to lure in shoppers, offering on average a 19% discount. Square鈥檚 restaurant sellers got a 12% transaction boost from the holiday weekend.

More than a slap on the wrist: The fine is a result of Google鈥檚 alleged efforts to require Korean video game companies to exclusively release new games on the Play Store from June 2016 to April 2018. Regulators say Google blocked local game developers from releasing their content on the competing One Store in exchange for in-app exposure and promises of support for global expansion.

Infinite Reality鈥檚 latest move suggests the metaverse isn鈥檛 done just yet: The company is buying virtual shopping platform Obsess in a move aimed at reimagining how brands connect with consumers online.

Gaming studios that create content for Meta have laid off as much as half their staff after losing funding from Meta, per The Information. In July, Meta asked its Reality Labs hardware team, which includes Quest products and Ray-Ban Meta Smart Glasses, to cut spending by about 20% by 2026.

Digital gaming and messaging will grow, but by less than 1 additional minute each. TV, meanwhile, did not lose as much time last year as we predicted, but it is still declining. Among platforms, YouTube, Netflix, Hulu, and TikTok lead the time spent rankings.

Despite the rising popularity of handheld gaming consoles from Valve and Asus, 32% of Gen Z gamers and 21% of all gamers use a Switch, per Collage Group, indicating a healthy market presence. 鈥� And what they got: Game music anywhere and a plastic clock.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.

The landmark NBA deal includes exclusive live game rights in the Nordics, Poland, and parts of Latin America, excluding Brazil and Mexico. WBD鈥檚 TNT Sports will produce the iconic 鈥淚nside the NBA鈥� show, featuring Charles Barkley and Shaquille O'Neal, which will air on ESPN and ABC starting with the 2025-26 season.

Though it is typically viewed as a gaming platform for children, Roblox has also attempted to encourage content creators to experiment with the platform. The company鈥檚 efforts to attract older users are starting to pay off.