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US adults will spend 1 minute less with media this year than in 2022, although the longer-term topline trend is stable. Among formats and platforms, CTV is grabbing share, mobile is approaching a plateau, and Netflix and TikTok reign supreme.

Netflix viewership grows thanks to hit show ‘Bridgerton’: While Netflix is seeing gains, it still falls behind NBCU, YouTube, and Disney.

Advertisers and tech vendors look to capitalize on CTV’s growing importance in digital advertising.

Amazon challenges TV giants: Prime Monday upfront slot showcases NBA rights, aiming for $750 million in ad revenues from streaming sports

FAST is furiously turning to ads: Google TV is the latest to spy a major opportunity to sell CTV ads at affordable CPMs.

Retail media networks (RMNs) are eyeing the open web as an opportunity for scaled growth, but successfully integrating retailer data off-platform won’t happen overnight.

Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.

2025 is the year marketers will get serious about the creator economy, according to our analyst Jasmine Enberg.

Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.

Roku’s original content gives it an edge in CTV: A deal with Google highlights how content offerings allow Roku to reach viewers outside its hardware net.

Netflix to develop in-house ad platform: The streaming giant will end its Microsoft partnership to offer better targeting and analytics.

YouTube expands living room dominance: Sports, podcasts, and 4K content drive TV viewing surge—and possibly a YouTube TV price hike.

Netflix exceeds Q1 forecasts with strong earnings and subscriber growth: Shifts reporting focus from subscriber numbers to revenue and engagement starting 2025.

Subscription fatigue in some regions is real, but the subscription OTT industry still has plenty of room to grow in other markets. Read on for our latest forecasts.

Netflix phases out Basic plan amid ad-supported regrets: The company’s approach to lifting ad-tier subs puts it far behind Amazon.

Virtual product placement surges: Rembrand’s $23M funding fuels growth in AI-driven ad tools, regional targeting, and post-production flexibility.

Disney to bring Hulu ad targeting to its streaming properties: Move should bring efficiencies as Netflix looks to bulk up its ad tier.

Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.

Netflix experiences growing pains as an ad platform: It misses some viewership guarantees by a mile—though it’s trying to make up for it.

Amazon’s shoppable video ads faced first big test: Marketers watched their performance over the holiday weekend to mull bigger commitments.

Apple's 13 Oscar nominations for 'Killers' and 'Napoleon' underscore its $700 million film investment: The strategy enriches its Hollywood presence and streaming allure.

Cloud gaming expansion is in the works and could sustain user engagement amid content strikes.