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The key to weathering the slowdown in innovation could be to make existing AI solutions more useful and affordable鈥攕omething we鈥檙e seeing with the proliferation of AI agents as well as the industry pivot to search. Wall Street鈥檚 $1 trillion bet on AI could deliver slower-than-expected returns, which may shake investor confidence.

For publishers, genAI is changing everything from search referrals to the way they produce content.

As Vision Pro stumbles, Apple is plotting a comeback with AI-ready, fashion-forward glasses鈥攑owered by custom chips and its unbeatable dev ecosystem.

You already saw it a week ago or so with the fake robocall using Biden's voice in New Hampshire. These created, these synthesized media, could be huge sources of disinformation, so that's one thing. Marcus Johnson:. Especially at the wrong time.

Emmy, when you're looking at this concept of giving the voice to the average everyday customer, what do you make of this and how this differs from the more traditional, so to speak, form of influencer marketing, of being influenced by a creator? Emmy Liederman (09:25):.

Content from ChatGPT and similar AI tools can sound robotic, which won鈥檛 work for consumers and definitely won鈥檛 work for Google Search. But Posner鈥檚 team has found that they can leverage AI to learn Snipes鈥� voice and write within the brand鈥檚 style. Of course, one major risk remains, and that鈥檚 GPTZero.

On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart鈥檚 personalized homepages and customer support, what鈥檚 next for the buy now, pay later (BNPL) space, how Tesla鈥檚 new 鈥渃ybercab鈥� could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.

The dollars haven't headed over, but it does seem that TikTok is the preferred search platform for younger folks. 75% of Gen Z people are using TikTok as a search platform, just over half, 51%, saying TikTok is their preferred search engine over Google. This was a survey from Her Campus Media. TikTok also introducing Wikipedia snippets within its search results to try to make it a little bit better.

you're not getting that organic search. (13:35):.

If the status quo doesn't deliver, people will go looking for better alternatives and looking at search, as an example, the stranglehold that Google's had over search and it's allegedly abusing that stranglehold. It's fairly well documented that younger age groups are becoming less reliant on Google, because it's not as good.

Methodology: Data is from the August 2023 BrightLocal "Local Search Industry Survey 2023." 534 local SEO and marketing professionals worldwide were surveyed during July 2023 conducted by SurveyMonkey.

AirGo Vision glasses offer visual recognition, language translation, and voice assistance powered by GPT-4. Unlike Meta鈥檚 glasses, AirGo Vision features a swappable frame system that lets users wear the glasses with or without the camera to increase privacy while maintaining AI features.

For example, there are search engines that perform differently, and we don't necessarily look for test results in order to decide what search engine we're going to use. We just use it and if it works for us, then we continue to use it. And I think that that's going to be the same for AI. Marcus Johnson:. I mean, the article is pointing out there are some tests out there.

For more tech trends of the year, you can read Yory's full report, called Tech Trends to Watch in 2024; Major Changes in Store for Search, Connected Cars, and Immersive Media. Links in the show notes, or you can head to insiderintelligence.com to read the full report there as well. That is all we have time for for this episode. Thank you so much to my guests. Thank you to Yory. Yory Wurmser:.

On today's episode, we discuss the ways in which firms are prepared鈥攁nd unprepared鈥攆or AI, what happens when companies have finished test-driving generative AI, and what to make of Meta giving away its AI model. "In Other News," we talk about when we can expect to see GPT-5 and how Apple鈥檚 lip-reading technology could be a step toward artificial general intelligence. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

It鈥檚 the latest example of genAI services appropriating voice likenesses and images. AI companies hungry for training data could be skirting ethics and consent laws while they accelerate product and service expansion. The incident surfaced when the father of a dead woman found out her internet presence had been used to create a 鈥渇riendly AI character鈥� chatbot, per Wired.

On today's podcast episode, we discuss how the time we spend with media is changing鈥攁 double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including some new flavors of bundling we can expect to see, how Apple's AI offering will impact the app ecosystem, and more. Tune in to the discussion with vice president of content Paul Verna and analyst Yory Wurmser.

Social media and TV are the top channels that consumer packaged goods (CPG) consumers use to find new products, but in-store still plays an important role in product discovery. Meanwhile, Amazon and Walmart are fighting to capture share of CPG product searches, though in-store consumers are more likely to turn to Google for help.

Though the voices are extremely convincing, the jargony and trendy language hints at their artificiality. Our take: Spotify鈥檚 reluctance to put AI front and center in its biggest event of the year could indicate some anxiety about how consumers would react, as sentiment surrounding AI is generally low.

Social, search, and CTV ad spend trends in Q2: Meta, LinkedIn, Pinterest, Google, and Microsoft show strong performance overall, driven by AI, innovative ad formats, and global expansion鈥攈ighlighting the increasing importance of digital advertising across various platforms.

They're also... the suit alleging Amazon degrades the customer experience by replacing organic search results with paid ads. Zak Stambor:. So that part I agree with to some extent because obviously what you see when you search is an ad for nearly all the results. You kind of have to scroll really far. That said, what Amazon has been very effective with is still delivering relevancy.

YouTube is seeking record label licenses to expand its generative AI music tools鈥攚hile also letting users request the removal of AI-generated content resembling their faces and voices due to growing deepfake concerns. Retail media is another opportunity for YouTube.

Once the output is available, employees are tasked with ensuring it aligns with the brand鈥檚 tone of voice and standards if they plan to use it in a public-facing capacity. GenAI is also being used for data analysis, influencer marketing, and paid social campaigns.