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Our take: While Albertsons is wise to lean into price and convenience, it still has a ways to go to win share from competitors like Walmart and Kroger. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Walmart convened a Creator Upfront in October. Creators from various industries presented their content and strategies to a group of advertisers. Amazon has taken minority stake in Spotter. The latter is a company that supports creator businesses through capital, community, and AI tools. Amazon has joined forces with Meta, TikTok, Snap, and Pinterest.

Walmart Connect expands its customer base. Walmart will claim 6.8% of retail media ad spending in 2024. While Walmart鈥檚 share will remain flat from 2023 through 2024, it will inch up ever so slightly to 7.0% by 2026. The retailer is expanding access to its RMN to a range of advertisers. In April 2024, Walmart Connect announced a clutch of moves designed to boost the number of ad buyers who can use it.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

Why it matters: The new ad product reinforces Amazon鈥檚 position as a dominant force within digital advertising and will help solidify its grip on retail media even as competitors like Walmart and Instacart enhance their own capabilities.

Amazon, Target, Shopify, and Walmart are all looking to activate the CTV channel. But downsides to CTV advertising exist. There are a few reasons CTV ad growth has been stymied thus far:. Cost. More than a third of UK marketers cited this reason in a YouGov survey for Teads. The report noted that premium CTV is much less expensive than primetime linear TV.

By that measure, it is the largest mass merchandiser in the country, ahead of Walmart and trailing only Loblaw Companies Ltd.

Amazon is the largest retail media player by far, with $39.81 billion in US retail media ad revenues last year鈥�Walmart came in second at $3.87 billion, by comparison. Hy-Vee and others are fighting for scraps, but claiming even 1% of the expected $62.35 billion in US retail media ad spending this year represents hundreds of millions of dollars.

Walmart built a genAI search tool using its proprietary data but used LLMs sourced from OpenAI. Instacart also used OpenAI鈥檚 API to enable conversational search focused on meal preparation. Target is rolling out Guided Search, a proprietary search tool announced in concert with other genAI technologies, including a chatbot, Store Companion, for employees.

Walmart has also ventured into shoppable entertainment over the past few years, including with the debut of its first shoppable feature film, 鈥淛ingle Bell Love,鈥� on the Roku Channel last holiday season and a shoppable rom-com 鈥淎dd to Heart鈥� in 2023.

The insight: Costco firmly rebuffed a shareholder proposal that challenged its diversity, equity, and inclusion (DEI) initiatives鈥攁 marked contrast with retailers like Walmart and Lowe鈥檚 that have scaled back DEI measures in response to pushback from activist investors.

Understanding the nuances of how and where Latin America鈥檚 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world鈥檚 second-fastest-growing region for ecommerce.

Fifty-five percent of its customers expressed a desire for such a service, and it was most requested by customers who self-identify as time-sensitive, busy families, according to Walmart. The importance of convenience extends to healthcare services like diagnostic tests.