Click here to view our full forecast for retail media ad spending by country. Amazon commands an almost 80% share of the retail media market in Canada. In many countries鈥攊ncluding the US, the UK, Germany, and France鈥攊ts share is north of 70%. Its share is much lower in Latin America, where Mercado Libre has emerged as a dominant force.
Click here to view our full forecasts for total media ad spending growth by country and digital ad spending growth by country. Acceleration in North America and Western Europe will drive worldwide figures. The major markets of the US, Canada, Germany, the UK, France, and the rest of Western Europe are all doing better in 2024 than they did last year.
Key Question: Which countries lead in programmatic display ad spending, and how do spending trends compare across regions? Key Stat: Programmatic will account for nearly 9 in 10 digital display ad dollars worldwide in 2025, making it the dominant way of transacting digital ads. Executive Summary. Programmatic will effectively account for all growth in global display ad spending this year.
While some Trump administration officials initially presented these tariffs as a long-term strategy, recent messaging suggests a shift toward negotiating on a country-by-country basis. This creates a moving target for businesses; the current levies might not be permanent, but the ongoing lack of clarity makes long-term planning difficult.