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On today鈥檚 podcast episode, we discuss the many definitions of an 鈥淎I agent鈥�, why they鈥檙e so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.

As college sports amateurism dies, marketers are increasingly working with student-athlete influencers.

The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates.

Over three-quarters (76%) of US adults have used generative AI (genAI) for communications or writing tasks at work, according to an October 2024 survey from Google and Ipsos.

On today鈥檚 podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

Here are five charts that size social network usage on a worldwide level by platform and by country and region.

Inflation accelerated in January: Rising prices of eggs, chocolate, and other goods keep costs in the spotlight, potentially squeezing discretionary spending and pressuring retailers.

The Google-owned robotaxi startup partnered with African startup Moove, which will manage Waymo鈥檚 fleet operations, facilities, and charging, first in Phoenix and later in Miami. Moove is backed by Uber and was recently valued at $750 million.

How time spent with media, device ownership, and media adoption stacks up in the United States.

The same is true for international expansion: Ad revenue growth was strongest in Meta鈥檚 rest of world segment, which includes Latin America and Africa, at 33%. LinkedIn becomes more social. LinkedIn helped Microsoft鈥檚 bottom line as it added subscribers and engaged them with video content. Its revenues rose 10%. Revenues: $4.57 billion (10% YoY increase).

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

Temu and Shein won over cost-conscious shoppers in 2024: But regulatory concerns over tax loopholes, product safety, and labor practices could weigh on growth in 2025.