蘑菇AV

Black consumers are tech-savvy and eager to stay up to date on the latest digital and pop culture trends.

While Sharpton didn鈥檛 join Bryant鈥檚 call for a boycott, he told CNBC he might if Target doesn鈥檛 reaffirm its commitment to the Black community and investment in Black-owned businesses. Feeling the heat: While boycotts often fall flat, data suggests Bryant鈥檚 call to avoid Target raised awareness and spurred consumer action.

Black consumers are 77% more likely, followed by Hispanic consumers at 76%, and Asian-American/Pacific Islander and White Americans at 69% and 62%, respectively. The preference goes beyond race. LGBTQ consumers are also more favorable to brands that emphasize multiculturalism: 62% of LGBTQ consumers expect the multiculturalism of the real world to be reflected in the media they consume.

Hispanic (34%) and Black (41%) adults are much less likely to be cost secure than white adults (58%). The percentage of Hispanic adults considered cost secure has dropped 17 percentage points since 2022.

Some bots impersonated sensitive personas, such as a black critic of Black Lives Matter and a domestic violence shelter worker. None of the bots disclosed that they were AI. All accounts involved in the experiment have since been banned. Reddit on the offensive: Calling the experiment 鈥渋mproper and highly unethical,鈥� Reddit鈥檚 chief legal officer Ben Lee said litigation is on the table.

Same-store traffic declined 1.5% YoY in April, per Black Box Intelligence data. While that was a slight improvement from March鈥檚 2.2% decline, it marked the fifth-straight month of decreasing traffic.

The product has boosted Chime鈥檚 growth and brand recognition since it ran its 鈥淓arly Payday鈥� campaign in 2018, per Little Black Book. Competitive rates: While some FIs have trumpeted having the best rates in the industry specifically during their launches or rebranding efforts, instead aiming to maintain merely competitive rates in line with direct competitors could be more cost efficient long term.

Tariff-driven price hikes from companies like Stanley Black & Decker, Anker, Shein, and Temu could push that number even higher in the months ahead. Consumer sentiment slipping: Confidence fell for the fifth-straight month in April, reaching levels last seen during the early days of the COVID-19 pandemic, per the Conference Board.

The news: American Family Insurance debuted three new commercials in its 鈥淟ife鈥檚 Better鈥� campaign, each highlighting themes of family, imagination, and peace of mind, per Little Black Book.

According to Fabric Media co-founder and CEO Jason Damata, retail media isn鈥檛 just growing鈥攊t鈥檚 鈥渢he new 产濒补肠办,鈥� reshaping how data is activated and driving tighter integration across platforms like CTV, programmatic PMPs, and search. New data reinforces this shift: 41% of US retail media/brand professionals say retail media鈥檚 top use is reaching high-intent audiences.

For example, only 1% of employees are Black versus 3% in broader UK society. Why it matters: There鈥檚 a shortage of workers in pharma and life sciences, rising at a rate of 5% annually, per AMS, and expected to reach a 35% shortfall by 2030. Tech-savvy young workers are especially important in filling the digital skills gap.

It argues its internal calculations paint a more accurate picture of individual users鈥� financial health than the 鈥渂濒补肠办 box鈥� of a subprime credit score. Block highlighted how widespread financial illiteracy often traps young people into poor credit status and hurts worthy borrowers from marginalized communities in a white paper posted Tuesday.

Black (53%), Hispanic (51%), and Democratic (49%) consumers are also more likely to engage in boycotts. Why it matters: Consumers increasingly consider spending money as a political act. Boycotts are seen as a means of asserting their economic importance and protesting stances of both retailers and those of the government.

Our take: Social media (53%) and digital video (40%) are the most concerning brand safety areas for US marketers鈥攕o these YouTube issues can鈥檛 come as a total surprise to most marketers, but it鈥檚 a black eye nonetheless. YouTube鈥檚 scale and automation make it an appealing ad channel鈥攂ut when pirated content slips through, brands and studios bear the cost.

By comparison, just 15% of white adults, and 18% of Black consumers, are very concerned about the personal ramifications of the crackdown. Adding fuel to the fire: Immigration is not Hispanics鈥� biggest worry. Per Constellation Brands鈥� internal research, two-thirds are worried about higher prices for food, gas, and other essentials鈥攎ore than the roughly 50% that stress over immigration issues.

UK marketers are responding to economic uncertainty, national insurance increases, and minimum wage hikes by reallocating spend toward channels with faster ROI, notes Little Black Book. Our take: UK marketers are playing defense for now, but many are preparing to pivot once the clouds lift.

Zooming out: The corporate retreat from DEI is becoming increasingly visible鈥攅specially during Black History Month, once a key period for diversity-focused brand activations. Many companies that previously ran Black History Month campaigns went silent, wary of political backlash.

Its programmatic exchange PrismRIOT now gives advertisers access to first-party data from both Revry and Black-owned media company REVOLT. 鈥淭he need to reach diverse audiences doesn鈥檛 stop at LGBTQ+, so neither do we,鈥� said Revry co-founder and COO Alia J. Daniels, who highlighted the company鈥檚 mission of offering a 鈥渂roader spectrum of inclusive targeting needs.鈥�.