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Unsurprisingly, consumers in Canada (down 44 points) and Mexico (down 32 points) are particularly disgruntled鈥攂ut so too are those in South Korea (down 38 points), France (down 33 points), and Brazil (down 19 points).

For now, Canada and Mexico are exempt from reciprocal tariffs, but they鈥檙e not in the clear. Both countries are still subject to the 25% tariffs imposed last month over their alleged failures to curb illegal immigration and drug trafficking, although those are paused for now on USMCA-compliant goods.

Emerging manufacturing hubs like Vietnam and India face tariffs of 46% and 27%, respectively, while nearshoring destinations like Mexico are also caught in the crosshairs. The auto industry is in trouble: Auto companies, both foreign and domestic, will be hit hard by Trump鈥檚 trade wars. Already, tariffs are having significant repercussions for companies, workers, and consumers.

Understanding the nuances of how and where Mexico鈥檚 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce market.鈥�

The in-app shopping feature went live in Spain and Ireland late last year and launched in Mexico last month. It became available in the UK in 2021. Operations under pressure: This move comes as TikTok Shop is feeling the heat from ByteDance after failing to meet its 2024 sales goals, with staff facing new pressures to improve performance, per a Business Insider report.

Mercado Libre鈥檚 regional workforce has grown rapidly in recent years, with new hire rates in Mexico surging by nearly 140% in 2023 alone. Its total headcount will exceed 76,000 by year-end as the company continues to ramp up hiring in major markets like Brazil and Mexico and boost staffing in core areas like logistics and technology.

Now, President Donald Trump鈥檚 25% tariffs on imports from Canada and Mexico鈥攁fter several false starts鈥攁ppear set to take effect on April 2, potentially bringing lasting changes to an industry in flux. In response, Canada has imposed retaliatory tariffs on US imports, including roughly $589 million in spirits and other goods.

The big challenge: President Trump鈥檚 tariffs on China and Mexico鈥攚here Best Buy sources about 55% and 20% of its products, respectively鈥攁re set to drive up costs, forcing the retailer to raise prices for consumers. With roughly six weeks of supply on hand at any given time, Best Buy expects the impact of pricing changes to hit in the second through fourth quarters of the fiscal year.

Consumer categories that are driving advertising trends in Mexico.

Argentina's ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending. However, pockets of growth opportunities still exist.

The president鈥檚 latest promise to go through with Mexico and Canada tariffs, slap an additional 10% levy on Chinese imports, and introduce reciprocal tariffs in April will only heighten the unpredictability companies face.

The company doesn鈥檛 source from Canada and has 鈥渕inimal鈥� imports from Mexico. Mattel has also spent recent years broadening its supply chain. It now sources products from seven countries and expects China to represent less than 40% of its global toy production this year, with Mexico accounting for less than 10%.

Our expanded retail and ecommerce forecast coverage now includes country-level breakouts for 66 nations around the world. North America, China, and Western Europe continue to drive global outcomes, but a total of 53 countries will have at least $1 billion in ecommerce sales.

Trump鈥檚 first days in office exacerbate uncertainty over tariff plans: While Mexico and Canada are firmly in the administration鈥檚 sights, other tariffs are up in the air.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

TikTok Shop plans to launch in Mexico next month: The move suggests the company is unfazed by the potential US ban.

It鈥檚 unclear if this pivot will affect the additional tariffs that Trump threatened to impose on Mexico, Canada, and China to compel stronger responses to migration and drug trafficking.

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

25% tariffs on Mexican imports could shake up the struggling beer industry: Modelo owner Constellation Brand would be hit hard, while Molson Coors could seize the opportunity to grow share.

Mexico is an emerging retail media powerhouse. We expect advertisers to allocate more than $1 billion to retail media in Mexico for the first time in 2025. This upward revision from our forecast reflects the more fully developed digital advertising businesses of Mercado Libre, Amazon, and Walmart in Mexico. Mexico will stand out on the global stage in retail media penetration.