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The retailer will open stores in Mexico this year via a joint venture with distributor Axo. Expansion to the Middle East is also forthcoming, with stores in Dubai and Abu Dhabi set to open in the coming months. Will it work?

Among the larger countries, only India, Russia, and Mexico will stand out in 2025. Russia鈥檚 war-strained and heavily sanctioned economy created the conditions for its domestic ecommerce businesses to adapt and grow: And by all accounts they have seized the opportunity. Click here to view our full forecast for retail ecommerce sales growth, by country.

The data point: Constellation Brands expects to take a $20 million hit this fiscal year due to the Trump administration鈥檚 aluminum tariffs, CFO Garth Hankinson said on the company鈥檚 earnings call. Our take: Constellation Brands is one of the few companies openly acknowledging the real-time impact of the administration鈥檚 policies. With both hardline deportation rhetoric and tariffs hitting at once, the company faces a dual challenge that could weigh heavily on its performance throughout the year.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

The news: Skims, the shapewear brand founded by Kim Kardashian, is on an expansion tear as it nears $1 billion in annual sales, per Business of Fashion. The company plans to open 16 stores in the US this year, bringing its total domestic footprint to 22. Over the next nine months, Skims expects to establish itself in seven new markets鈥攊ncluding stores in Mexico, London, and Dubai. Our take: While stores are hugely important to Skims鈥� growth, the company has several advantages over the rest of the D2C field. Unlike most other D2C companies, Skims doesn鈥檛 need to rely on its stores as billboards given its high-profile founder, who is also a fixture of its ad campaigns. Its partnership with Nike will give it access to an even larger audience and smooth its entry into the athleisure category鈥攁ssuming production delays don鈥檛 get in the way. The launch will also considerably increase Skims鈥� retail presence without needing to invest in premium real estate.

Amazon. Asociaci贸n Argentina de Log铆stica Empresaria (ARLOG). Dynata. GWI. Hibou. Ipsos. Mercado Libre. YouGov.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

OTT video is popular whether it鈥檚 free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

Mercado Libre鈥檚 regional workforce has grown rapidly in recent years, with new hire rates in Mexico surging by nearly 140% in 2023 alone. Its total headcount will exceed 76,000 by year-end as the company continues to ramp up hiring in major markets like Brazil and Mexico and boost staffing in core areas like logistics and technology.

The US could be the only country to experience a drop in foreign travel spending this year: Tariffs, uncertain travel policies, and a boycott by Canadian and Mexican travelers may cost the economy $12.5 billion.

Understanding the nuances of how and where Mexico鈥檚 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce market.鈥�

Consumer categories that are driving advertising trends in Mexico.

Argentina's ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending. However, pockets of growth opportunities still exist.

The big picture: While Tesla has an advantage over most automakers in that it assembles all cars for the US market domestically, it still relies on other countries鈥攊ncluding China and Mexico鈥攆or parts, which will be subject to a 25% tariff starting on May 3.

Unsurprisingly, consumers in Canada (down 44 points) and Mexico (down 32 points) are particularly disgruntled鈥攂ut so too are those in South Korea (down 38 points), France (down 33 points), and Brazil (down 19 points).

Core inflation rose 0.1% MoM in March, the lowest rate in four years: But that relief is likely to be short-lived as Amazon, AutoZone, Best Buy, and others warn of price hikes ahead.

Constellation Brands imports all of its beer from Mexico: That puts the Modelo parent in a challenging position in wake of US tariffs on imported canned beer and empty aluminum cans.

For now, Canada and Mexico are exempt from reciprocal tariffs, but they鈥檙e not in the clear. Both countries are still subject to the 25% tariffs imposed last month over their alleged failures to curb illegal immigration and drug trafficking, although those are paused for now on USMCA-compliant goods.

Emerging manufacturing hubs like Vietnam and India face tariffs of 46% and 27%, respectively, while nearshoring destinations like Mexico are also caught in the crosshairs. The auto industry is in trouble: Auto companies, both foreign and domestic, will be hit hard by Trump鈥檚 trade wars. Already, tariffs are having significant repercussions for companies, workers, and consumers.

Walmart will invest $6 billion in Mexico this year: The move could protect it from growing anti-American sentiment.