蘑菇AV

In this analysis, Starz, Discovery+, and Apple TV+ have the most to gain from bundles because their customers have been the most fickle. Bundles drive viewers toward ad tiers. And scale is key to unlocking higher ad revenues for streamers. The expansion of streaming bundles has coincided with more viewers choosing ad tiers.

OTT video鈥攊ncluding YouTube, subscription OTT, AVOD, and free ad-supported streaming TV鈥攊s extremely popular in nearly all forms. But traditional pay TV continues to reach new lows.

Peacock is joining Prime Video鈥檚 ecosystem, giving viewers access to the service as an add-on with Prime subscriptions, per an Amazon announcement. The ad-free version of Comcast鈥檚 streaming platform will cost the same on Prime Video as it would individually. Peacock joins the likes of Paramount+, Apple TV+, and HBO Max in becoming part of Prime鈥檚 ecosystem. Peacock鈥檚 integration into Prime Video turns a mid-tier streamer struggling with profitability into part of a premium bundle, giving advertisers access to a larger, more engaged audience part of Amazon鈥檚 high-value ecosystem.

As streaming subscription prices increase, viewers are becoming more amendable to ad-supported tiers.

I think the most recent one to join in or launch a tile on Prime Video is Apple TV. So if you're one of these smaller streaming services like Apple TV that's struggling to gain significant subscriber growth, since the market's really saturated, a platform like Prime Video that has this enormous baked-in audience is clearly appealing.

The news: Rewards app Fetch and measurement platform Kochava teamed up to offer loyalty rewards to streaming users, per Marketing Brew. Loyalty+ users can earn points from streaming movies or series, watching specific episodes, or downloading streaming apps. Video on demand (SVOD) services can offer incentives based on their chosen KPIs. Our take: Little treats from big streamers can add up and boost loyalty, provided the incentives are worthwhile and requirements aren鈥檛 burdensome. Watching TV for several hours for a fraction of a Starbucks drink, for example, won鈥檛 likely improve platform stickiness.

There鈥檚 a lot for marketers to learn about CTV ads, which encompass digitally sold ads showing up on screens through software like streaming services, hardware like smart TVs, streaming devices like Apple TV, or video game consoles. Here are five essential things to know. 1. The CTV advertising market is experiencing substantial growth.

Our latest forecasts for CTV and digital video viewers in Canada show that audiences are now a match for linear TV and exceed it in some age groups.

Apple TV+ is the biggest advertising holdout among subscription streaming services. Commercials appear during live sports shown on Apple TV+, but the sports leagues sell that advertising themselves. In February 2023, The Information reported that Apple hired an executive focused on building an ads business for Apple TV+.

After Amazon Prime Video introduced its ad plan in January, Apple TV+ became the biggest advertising holdout among streamers. Advertising holdouts have gradually accepted commercial breaks in their programming. Netflix will generate 53.6% more ad revenues per ad-supported viewer than Hulu in 2024, per our new forecast.

This could lead to a wave of consolidation among CTV providers, with smaller players integrating into larger ones like Amazon Prime or Apple TV, said Dan Larkman, CEO of Keynes Digital. Increasing customer acquisition costs may lead to consolidation of CTV inventory and a rise in performance-driven CTV ads, said Sambit Patnaik, vice president of product management at Yieldmo.

As Amazon Prime Video, Peacock, and Apple TV+ compete for similar rights, Netflix's subscriber base, which we forecast will grow 9.3% next year to reach 759.2 million viewers, makes it an appealing partner for sports leagues trying to reach mass audiences.

This has happened as YouTube and Paramount+ expanded their share of OTT subscription revenues, and the nascent businesses of Peacock and Apple TV+ found larger audiences. Netflix is squeezing more money out of its viewers. Netflix鈥檚 US audience is saturated, as the service will reach more than three-fourths of US subscription OTT users this year.

Major League Soccer has served as its primary channel for advertising on Apple TV+ as the streaming service goes through a turbulent period of executive shuffling on its long-rumored path to an ad-supported subscription tier. The App Store has been a much more consistent ad channel for Apple, which is leaning increasingly on advertising as hardware sales slow down.

The news: Apple TV+ will soon arrive on Prime Video at the cost of $9.99 per month, the two companies announced. Prime Video customers who pay for the add-on streaming service will have access to Apple TV+鈥檚 full catalog, including hit shows like 鈥淪everance鈥� and 鈥淭ed Lasso,鈥� in addition to Major League Soccer and Major League Baseball matches.

We had seen this coming on with Amazon and Apple TV, but I think Netflix with it's how many, over, close to 760 million viewers worldwide by the end of this year, that those are big numbers.

The CTV ad market is still adjusting to having Netflix and Disney+ in the space, but if other major providers like Amazon Prime Video and Apple TV+ launch ad tiers, buyers may get another dose of whiplash鈥攅specially if those major players come to market with inflated rates. On the flip side, incumbents including Warner Bros.