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The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022: ARS 148.80 per US dollar. 2023: ARS 401.88 per US dollar. 2024鈥�2029: ARS 979.82 per US dollar.

Microsoft鈥檚 decision reflects declining interest in heavy headsets, with next-gen AR glasses setting the stage for wearable tech鈥檚 future.

Go further: Read our report on Smart Glasses and Digital Natives Fuel AR/VR Market Evolution. This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports.

A large developer ecosystem and years of dabbling in augmented reality (AR) and mixed reality (MR) on iPhones and iPads provide fertile ground for an expansive app ecosystem for future wearables. Key stat: 52.6% of US parents with children under 18 and 45% of urbanites are interested in buying smart glasses in the next 12 months, per an 蘑菇AV survey.

Snapchat should emphasize its leadership in augmented reality. Snap pioneered AR for consumers at scale, and other platforms haven鈥檛 matched its technical expertise or user adoption in this area, which can give advertisers more immersive capabilities to drive engagement. Snapchat should also highlight its strength among younger demographics.

A wave of AI-powered AR glasses dominated CES 2025, showcasing more wearable designs meant for everyday use. XREAL's One Pro offers a 57-degree field of view in sunglasses-style frames, while Rokid's AR Spatial uses Sony鈥檚 micro-OLED technology to project a virtual display that appears equivalent to a 300-inch screen floating in one鈥檚 field of view.

Snap鈥檚 user and creator data could help train OpenAI鈥檚 models and build out its AR and commerce capabilities. Additionally, Snapchat is one of the few social networks expected to lose users this year, potentially making it an attractive acquisition target at a lower valuation. Prediction: Paramount will divest from some cable assets.

Snap鈥檚 focus on SMBs and augmented reality (AR) is paying off. Snap鈥檚 Q4 revenues rose 14% YoY to $1.56 billion, driven by a 9% increase in daily active users. The company鈥檚 AR and creator partnerships are attracting advertisers and users. While Snap is making gains in sports-related advertising, maintaining ad revenue growth depends on proving long-term ROI to brands.

Whether it鈥檚 through gamified AR activations, AI-powered Lenses, or creator-led content that taps into fandoms, Snap is betting that smarter, more focused engagement will win over advertisers looking for meaningful results in a fragmented media environment.

Snap aims to highlight the experimental features available on Snapchat+ and leverage its leadership in AI and augmented reality through the McDonald鈥檚 partnership, which could help the company attract more users鈥攁nd in turn, more ad dollars. Our take: Snapchat鈥檚 decision to collaborate with McDonald鈥檚 shows its evolving strategy to bolster user monetization through premium subscriptions.

What this means for Niantic: The company will spin off its tech platform into a new entity, Niantic Spatial, which is built on geospatial AI and AR mapping technology. Niantic will retain ownership of Ingress Prime and Peridot, positioning itself as a leader in AR-driven real-world interactions.

Some 80% of brands using AR report higher sales and better customer acquisition, according to Snap Inc. AR smart glasses could further boost this trend by helping shoppers combine digital information with physical store experiences. However, widespread adoption hinges on addressing privacy concerns and social acceptance factors.

Snap introduces new AR glasses and creator tools: Updates include a unified entertainment feed and simplified app experience, positioning Snap to compete with TikTok and Meta.

We forecast 90.0 million people will use AR in the US this year, interacting with it in ways that increase retail sales and advertising engagements.

Digital features in physical stores could bridge this gap, such as smart self-checkout for retail items or AR tools that let consumers pick an item from a shelf and try it on without using a fitting room.

CEO Sam Altman even called it 鈥渢oo sycophant-y and annoying,鈥� adding that fixes were underway to address the bot鈥檚 unnatural agreeableness, per Ars Technica. Another public misstep: OpenAI is under increasing pressure to release innovative generative AI (genAI) features and updates to show it鈥檚 constantly innovating. We鈥檙e now seeing features coming to market before they are thoroughly tested.

AI and AR technologies are unlocking new competitive advantages in online shopping. AI-powered personalization and AR-enabled try-ons are improving user experience and reducing return rates, while genAI is revolutionizing fashion design and marketing. Underserved demographics represent significant untapped growth potential.

The business will also complement FIS鈥檚 banking and payments business, which includes payment processing, network services, and AR/AP banking services. Three years in, FIS expects synergies will total $150 million a year. Our take: This deal is not only huge in size but also in importance for the payments industry. It represents changing dynamics between issuers, acquirers, and processors.

Fewer consumers are looking for high-tech innovations like greater use of AI-driven search engines (20%) and increased augmented reality to visualize products (17%). Consumers in search of more relevant product recommendations will benefit from AI innovations that allow for more personalization.

Jiang said the feature uses AI and AR to detect facial features and show how frames look from different angles as users move their heads.

This year, both the number of smartphone QR scanners and the number of augmented reality (AR) users will grow in the US, reaching 94.1 million and 97.1 million, respectively, according to our 鈥淢obile Trends to Watch for 2023鈥� report. Growth is expected to continue through 2025.

Effect House by TikTok rolls out: As TikTok broadens its AR horizon, creator incentives play a pivotal role in its evolving digital strategy.

Advertisers can benefit from targeting precision, immersive ad formats leveraging AR/VR, and the chance to more successfully engage fans before, during, and after live events.