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While nations such as Brazil, Argentina, and Chile received the baseline 10% tariff, others—like Guyana (38%), Nicaragua (18%), and Venezuela (15%)—were hit harder. Mexico and Canada were excluded from this round but still face existing tariffs on key sectors, including a 25% duty on vehicle imports.

The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.

For Argentina, however, we apply a different exchange rate for 2024 and each historical year in our forecast period. Since we don’t forecast the exchange rate, we apply the most recent rate to future years.

Argentina, Mexico, and Brazil lead, but smaller markets show high growth potential. Opportunities abound for advertisers and retailers. The Latin American digital evolution is influenced by macroeconomic forces and regulatory shifts. While inflation remains a concern, new local regulations will require companies to adapt.

Interactive Advertising Bureau Argentina (IAB Argentina). Interactive Advertising Bureau Brasil (IAB Brasil). Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau México (IAB México). Interactive Advertising Bureau Perú (IAB Perú). Interactive Advertising Bureau Uruguay (IAB Uruguay). Magazine Luiza. RD Saúde.

Interactive Advertising Bureau Argentina (IAB Argentina). Interactive Advertising Bureau Brasil (IAB Brasil). Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau México (IAB México). Interactive Advertising Bureau of Canada (IAB Canada). Interactive Advertising Bureau Perú (IAB Perú).

Price increases also hit Canada, Portugal, and Argentina. Netflix's ability to implement successive price hikes without significant churn speaks to its strong content slate and entrenched market leadership. However, as competitors like Disney+ and Amazon Prime Video also raise prices, consumer patience may be tested. Engagement drivers: Content and strategy evolution show clear momentum.

And I think also lastly, from navigating the landscape, it's also being aware of what's happening not just in the US but all the main markets that you're in and trying to identify where are some key markets that you can still get into because let's just say hypothetically, let's just say Mexico gets hit with tariffs, but maybe Argentina, I'll use Argentina.

The region as a whole has a smaller crypto economy than North America and Western Europe, but Brazil, Argentina, and Mexico are in the top 20 countries for crypto adoption worldwide as of 2024, per a September 2024 Chainalysis report. In Mexico, crypto is increasingly used for remittances, while in Brazil, crypto trading is taking off.

Paysafe’s iGaming solution is active in the US, Canada, Europe, and a swath of Latin America including Argentina, Colombia, and Mexico. The company has also been beefing up its iGaming capabilities: It launched a pay by bank option in the US in April to make the deposit and payout process quicker. Paysafe’s Brazil rollout should help it grow in the industry.