The trend: Instagram is gaining momentum across Asia-Pacific, fueled by India鈥檚 2020 TikTok ban and a projected 10% user growth in that market for 2025. Japan鈥檚 forecast has also climbed, with 44.4 million users expected next year.
Our take: Instagram鈥檚 rise isn鈥檛 just reactive鈥攊t鈥檚 a sign of strong localization and feature depth. With TikTok facing stricter laws in Australia and Southeast Asia, Instagram鈥檚 Reels and group-channel tools position it as the more stable, advertiser-friendly option. Brands targeting APAC should reevaluate platform strategies as Instagram captures more of the region鈥檚 fast-changing digital attention.
Up to half of their user base faces lockout as Asia-Pacific governments impose child safety laws that may set a global precedent for platform governance
The rapid growth of genAI has the potential to remake marketing and customer experiences in Asia-Pacific. Here鈥檚 how surging investment, consumer enthusiasm, and the evolving regulatory landscape are reshaping digital marketing.
Asia-Pacific鈥檚 many holiday and seasonal shopping events are hugely popular for finding deals. Traditionally Western and China-originated events are also gaining ground in the region as the consumption culture expands.
Amid escalating geopolitical tensions and regulatory scrutiny in the US and Western Europe, Chinese ecommerce giants are increasingly turning their focus to Asia-Pacific.