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We cover average eCPMs for digital video, digital display, and digital audio ad inventory tracked by Guideline. This report covers the period from Q2 2023 to Q2 2024, including YoY and QoQ percentage changes in Q2 2024. Definitions. eCPM is a publisher metric that focuses on revenues to the seller.

The campaign used disruptive audio ads featuring hold music mid-podcast, followed by programmatic ads and DOOH placements in Manhattan. This resulted in a noticeable increase in web traffic, leads, and sales conversions. Winning strategies for B2B marketers. Prioritize quality over quantity. Focus on high-value formats like video, interactive media, thought leadership, and community-driven content.

Loblaw partnered with Stingray for in-store audio advertising across the grocer鈥檚 national network of nearly 300 stores. Connected TV (CTV) platforms are using retail media networks (RMNs) to target viewers. They utilize first-party data from retailers to target viewers in ad-supported video-on-demand services.

Whether this is a personal expense or a shared family account, one-third of adult Gen Zers are not exposed to digital audio ads鈥攗nless they鈥檙e listening to podcasts. Spotify is the leading digital audio platform among listeners under 55. It is the most used digital audio platform for 47% of listeners ages 12 to 34 and 31% ages 35 to 54.

While Amazon excels in digital efficiency, it has less presence in physical retail, where innovations like in-store audio ads, digital displays, and smart carts are gaining traction. In-store and omnichannel innovations are expanding the retail media playing field. Retailers are using generative AI tools to personalize shopper experiences and improve RMN ad targeting.

Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That鈥檚 because listener growth is picking up for podcasts and audio formats overall. Audio ad formats also have unique features to help marketers.

In-store retail media doesn鈥檛 have to be limited to the physical. In-store audio ads increase awareness among consumers without disrupting their shopping experience.

On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.

Walmart expands in-store retail media opportunities: The big-box retailer is giving advertisers more opportunities to reach physical shoppers with digital screens, audio ads, and sampling.

We expect US creators to generate $1.49 billion in digital audio revenues in 2024. That equates to just 10.9% of the $13.70 billion creators will earn on social media this year, but it鈥檚 up from $610 million in 2020. And those figures aren鈥檛 mutually exclusive. For example, we consider any revenues generated by creators via YouTube Podcasts to be social media revenues.

Digital audio ad sellers must fight an unusually steep uphill battle to grow their businesses. In addition to concerns over audio's creative limitations relative to other digital formats, many of the format鈥檚 largest services were launched as ad-free, subscription-focused products. Most of the largest services鈥攏ow well over a decade old鈥攈ave run out of easy user growth opportunities.

This is the first installment of our biannual 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

How can Spotify grow its advertiser appeal? The music platform must tread carefully to attract advertisers while retaining customers.

Use this chart: Marketers can use this chart to pitch exclusive audio content creation partnerships, determine audio ad budgets, and make the case for investing in digital audio due to its large listener base. Related 蘑菇AV reports:. US Digital Audio Forecast Overview 2024 (蘑菇AV subscription required). Radio and Digital Audio Ad Spending Benchmarks: Q4 2024 (蘑菇AV subscription required).

How SiriusXM plans to compete with Spotify: After a failed music streaming venture, the company is reinvesting in its car business.

Spotify and UMG expand their partnership: Companies offer new subscription tiers, premium content bundles, and artist-first royalty reforms.

CVS partnered with The Trade Desk and Vibenomics to offer self-service audio ads to shoppers in 6,900 stores. 7-Eleven plans to expand its Gulp Radio network to 5,000 stores by the end of 2024, and to all 12,000+ 7-Eleven, Speedway, and Stripes locations nationwide by the end of next year.

In-store retail media is growing rapidly, with players like CVS and 7-Eleven using digital screens and audio ads near points of purchase, despite infrastructure challenges. Obstacles to growth: Advertising measurement challenges persist, as marketers seek to prove retail media鈥檚 incremental value, especially in physical stores, while third-party solutions attempt to bridge gaps.