蘑菇AV

In-store retail media doesn鈥檛 have to be limited to the physical. In-store audio ads increase awareness among consumers without disrupting their shopping experience.

On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.

Nearly two-thirds of digital audio revenues come from subscriptions ($13.60 billion this year), far more than come from advertising ($7.12 billion). Time spent with digital audio exceeds time spent with traditional radio. The average US adult will spend 1 hour and 24 minutes (1:24) per day listening to some form of digital audio this year.

US digital audio subscription revenues will reach $14.42 billion in 2025, nearly two-thirds (65.6%) of total digital audio revenues, according to a September 2024 蘑菇AV forecast. Spotify is the top platform for digital audio in the US, with 105.8 million listeners this year, followed by Amazon Music (54.2 million) and iHeartRadio (51.5 million).

Walmart expands in-store retail media opportunities: The big-box retailer is giving advertisers more opportunities to reach physical shoppers with digital screens, audio ads, and sampling.

We cover average eCPMs for digital video, digital display, and digital audio ad inventory tracked by Guideline. This report covers the period from Q2 2023 to Q2 2024, including YoY and QoQ percentage changes in Q2 2024. Definitions. eCPM is a publisher metric that focuses on revenues to the seller.

The AI-powered creative suite removes production friction, a common hurdle in audio advertising, especially for small and mid-size brands. With improved measurement, marketers can more confidently evaluate Spotify鈥檚 ROI alongside digital video and social platforms鈥攁ddressing a long-standing gap in media mix modeling.

Loblaw partnered with Stingray for in-store audio advertising across the grocer鈥檚 national network of nearly 300 stores. Connected TV (CTV) platforms are using retail media networks (RMNs) to target viewers. They utilize first-party data from retailers to target viewers in ad-supported video-on-demand services.

Digital audio ad tech has made great leaps in measurement and attribution. And social networks are hitting the wall when it comes to user growth and time spent鈥攐r even ticking down. The misalignments in the chart above鈥攁nd in the following sections鈥攕uggest that advertisers might be in a rut when it comes to path dependency. For some, a reassessment might be in order.

While Amazon excels in digital efficiency, it has less presence in physical retail, where innovations like in-store audio ads, digital displays, and smart carts are gaining traction. In-store and omnichannel innovations are expanding the retail media playing field. Retailers are using generative AI tools to personalize shopper experiences and improve RMN ad targeting.

This is the first installment of our biannual 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Spotify鈥檚 Ad Exchange is reshaping podcast monetization by moving beyond one-to-one sponsorships toward scalable, automated buying. With adoption up 60% since spring and expanded DSP integrations via Google DV360, Magnite, and The Trade Desk, the platform is positioning itself to capture a larger share of the $5.5B global podcast ad market. While CPM and performance gaps remain compared with host-read ads, programmatic鈥檚 potential for reach and efficiency could push rivals to upgrade their own offerings.

We expect US creators to generate $1.49 billion in digital audio revenues in 2024. That equates to just 10.9% of the $13.70 billion creators will earn on social media this year, but it鈥檚 up from $610 million in 2020. And those figures aren鈥檛 mutually exclusive. For example, we consider any revenues generated by creators via YouTube Podcasts to be social media revenues.

Digital audio ad sellers must fight an unusually steep uphill battle to grow their businesses. In addition to concerns over audio's creative limitations relative to other digital formats, many of the format鈥檚 largest services were launched as ad-free, subscription-focused products. Most of the largest services鈥攏ow well over a decade old鈥攈ave run out of easy user growth opportunities.