Ä¢¹½AV

Due to technical challenges, programmatic audio has been less pervasive in audio than in video. But that’s starting to change. Programmatic audio is slowly boosting digital audio advertising. We expect programmatic advertising in audio to increase by 17.2% in 2024 to reach $1.8 billion. Even so, only 24.6% of digital audio spending will be programmatic.

On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.

Spotify rebrands ad platform, expands features: Ads Manager reflects a notable shift toward programmatic growth and expanding advertiser appeal.

In a 2024 HubSpot survey, 91% of marketers said they plan to maintain or increase their 2025 investments in podcasts and audio content. In addition, 50% plan to increase their podcast advertising, per Madison Logic. Influencer marketing is expanding.

It did so by expanding its portfolio of omnichannel advertising solutions and services: onsite native display and sponsored product ads on Lowes.com and the Lowe's app; omnichannel programmatic activations across display, video, connected TV, streaming audio and podcasts, and digital out-of-home with Yahoo DSP; offsite advertising placements including email, paid search, and social media with partners like

Disruption is imminent for programmatic. The market teeters on the brink of several seismic shifts around identity and audience data. And a landmark antitrust ruling could energize an already hot ad tech consolidation streak.

The news: At Cannes Lions 2025, Netflix announced it has added Yahoo’s DSP to its growing list of programmatic partners, joining Google, The Trade Desk, and Microsoft. The expansion boosts flexibility for advertisers targeting Netflix’s 94 million monthly ad-tier users across 12 countries, with new capabilities for first-party data and interest-based buying. Our take: With its Ads Suite now live globally, Netflix is done crawling—it’s competing directly with YouTube and social platforms for CTV budgets. As its per-user ad revenues rebound and its content ecosystem broadens, Netflix is evolving into a full-funnel marketing platform poised to reshape premium video monetization.

What's changing now is that attention metrics are being incorporated into programmatic bidding strategies for real-time decisioning, like I mentioned earlier. And attention providers, ad tech players and agencies are establishing partnerships, launching products, generally working to reduce barriers to use, which makes attention metrics more accessible to more advertisers. Marcus Johnson:.

On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

This should include digital and programmatic, retail media, social media, TV and connected TV, audio, and out-of-home, enabling understanding of the contribution of individual media channels, and importantly, how these channels work in synergy. Measuring the impact of advertising on retail and social media sites is essential for optimizing broader omnichannel campaigns.

In fact, only $22.88 billion of the $110.73 billion that will be spent via mobile programmatic direct this year will happen on nonsocial channels. A good portion of that remaining spending will be in walled retail media platforms, OTT video, and digital audio platforms.