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Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities鈥攁nd draw attention from YouTube.

Music/audio streaming penetration was at 79.4% of respondents, reflecting a decline of 1.1 percentage points YoY. But since 2019, adoption has jumped from 71.2%. Respondents in the US were asked if they used Pandora, which was not available in any other countries. The differences among demographic groups were more pronounced in digital audio streaming than for video streaming.

Spotify keeps Bill Simmons on board: The Ringer founder extends his contract as Spotify pivots toward video podcasting and sustainable ad-driven content.

Music/audio streaming usage decreased by 6.5 percentage points YoY. Just 66.4% of respondents used music streaming services this year. Time spent with music streaming averaged 1:39 daily, 7 minutes less than the regional average. Egypt's social media usage was also comparatively low at 93.1% of respondents, and it decreased by 0.9 percentage points YoY.

On today鈥檚 podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

The news: What shouldn鈥檛 get lost in the shuffle during Spotify鈥檚 earnings report this week was that the streaming giant has paid out over $100 million to podcasters and publishers worldwide since January. The payouts are fueled by the newly launched Partner Program, which incentivizes creators to upload video podcasts and boost engagement.

This week, new advertisers enter the podcast space, consumers discourage brand desperation, and brands take notes from Netflix.

US eCPMs for digital video, display, and audio formats fell in Q2 2024鈥攖he average decrease was slight on a QoQ basis but more pronounced on a YoY basis.

US mobile audio app listeners spend an average of 32.3 hours with Spotify a month, compared with 3.5 hours with Amazon Music, and 0.9 hours with Apple Music, according to January data from Comscore Media Metrix Multi-Platform.

On today鈥檚 podcast episode, we discuss why the Trump administration extended TikTok鈥檚 sell-by date again, what deals are on the table, and how creators feel about the potential ban at this point. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Analyst Marisa Jones. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss why Google is now keeping third-party cookies, who鈥檚 most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss what traveler media can do that retail media can鈥檛, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus, United Airlines Richard Nunn. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss why the new funnel begins at checkout, what kinds of offers customers are most receptive to when getting ready to click the buy button, and how to avoid showing someone something they already have. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Senior Director of Briefings Jeremy Goldman, and Senior Vice President of Solutions and Operations at Rokt Jon Humphrey. Listen everywhere and watch on YouTube and Spotify.

Visual and audio data will feed Meta AI unless voice commands are disabled鈥攑lacing an ultimatum between convenience and control.

But now we're also seeing them strike deals with premium streaming services like Netflix or Amazon Prime Video, and it's going to be very, very hard for these top name creators to resist those kinds of deals.

On today鈥檚 podcast episode, we discuss how department stores are getting on, how they鈥檙e evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.

On today鈥檚 podcast episode, we discuss (now that tariffs are here), how they鈥檙e impacting consumer behavior, some unexpected outcomes, and the numbers that will guide retailers in the months ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analyst Rachel Wolff and Senior Analyst Zak Stambor.

On today鈥檚 podcast episode, we discuss how tariffs will impact private labels, if private label still a synonym for 鈥渁ffordable鈥�, and some unofficial awards for the 5 most interesting private label players. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Analyst Arielle Feger.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

The programmatic digital audio services category is more than podcasts.

It's much easier to get work that comes out of it that really kind of feels like you, like the example I said with the audio recording.