蘑菇AV

US B2B Payments Forecast 2024 (蘑菇AV subscription required). Methodology: Data is from the January 2025 J.P. Morgan report titled "2025 US Business Leaders Outlook." 1,641 US business leaders from midsize companies were surveyed online during November 12-December 4, 2024. The margin of error is +/-3.6 percentage points at the 95% confidence level.

In the fourth of five reports in our 鈥淧ayments Ecosystem鈥� collection, we look at what鈥檚 influencing growth across P2P, remittance, bill pay, payroll, and B2B transactions鈥攁nd what it means for payment providers.

Delivery is a critical component of ecommerce fulfillment, but accessing this opportunity requires brands and retailers to navigate a complex set of options and find ways to meet rising consumer expectations.

Having SevenRooms in its arsenal will strengthen DoorDash鈥檚 B2B business, enabling it to offer more services to merchants while improving profitability. Uber Eats is broadening its scope. That applies in both geographic and strategic terms.

Retail media growth spurs demand for ad tech talent: Channel expansion and rising client expectations create need for jobs in performance marketing and ad buying.

In November, creator shopping platform LTK integrated with TikTok, allowing users to shop looks from LTK creators on the app like they do on Instagram. The company also has direct relationships with retailers, like Target. Creator entrepreneurs are also disrupting the retail landscape.

By safeguarding data, B2B firms will reinforce customer trust and brand reputation. Blending AI with authenticity is a competitive strength. As AI adoption grows, B2B marketers look to preserve the human touch. 蘑菇AV half of B2B marketers think that AI reduces tedious tasks and boosts workflow efficiency, per an August 2024 Content Marketing Institute (CMI) survey.

Bridging the retail media measurement gap: Night Market鈥檚 AI-powered platform draws interest as brands seek clearer metrics.

This is the first installment of our biannual 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The expense management platform can help Amex appeal to small businesses that want all-in-one offerings

Messaging matters in both B2B and B2C. A 2024 Magna Global and LinkedIn survey found that many marketers believe B2B ads lack humor, emotional appeal, or relatability. In their messaging, B2B marketers should focus more on bold storytelling and less on the functional aspects of a product or service. Disruptive creativity is a hallmark.

Home Depot expects sales to grow 2.8% this year: While the housing market is unlikely to thaw, the home improvement retailer sees signs that consumers will stop putting off projects.

LinkedIn improves B2B ad tracking: New updates help marketers integrate first-party data, track long-term impact, and optimize campaigns.

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.