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Paze will gain a 2% share of digital wallet ecommerce in Q4 2024, after ramping up earlier in the year. For now, it鈥檚 intended to just house and update cards online. But as 2024 unfolds, we expect Paze to woo merchants with customer data sharing, personalized merchant offers, and鈥攗nlike Apple Pay鈥攏o added fees.

Ghost eyes an opportunity helping brands move surplus goods: The private B2B marketplace aims to address market inefficiencies by connecting brands with buyers of surplus and goods online.

US B2B ecommerce growth is outpacing B2B product and electronic sales growth鈥攂ut at a slow rate. Buyers鈥� preference for third-party marketplaces (e.g., Amazon Business) is fueling growth, pushing sellers to consider ecommerce solutions and third-party platforms to reach buyers and meet their procurement expectations.

The company鈥檚 AI assistant aims to simplify sales and marketing processes and boost efficiency.

B2B marketers must be aligned with sales to drive revenue and business growth. This might seem a herculean task, but there are ways leaders can surmount relationship, communication, and data challenges and successfully align on shifts in B2B buying.

Explore the benefits of B2B loyalty programs that generate 32% more long-term clients. Find out how personalized rewards and strategic value can strengthen your customer relationships and drive repeat business.

The paytech wants to explore crypto use cases beyond point-of-sale (POS) payments where it can capitalize on crypto's low transaction costs and real-time speed. That could include cross-border and B2B payments. Stripe鈥檚 strategy could be used as a blueprint by other financial institutions (FIs).

Amazon Business attracts more B2B buyers each year. Our forecast shows B2B ecommerce site sales are growing roughly 10% YoY from 2022 to 2026. According to Digital Commerce and Forrester, much of this growth is in online marketplaces. In 2023, 60% of B2B buyers who purchase from online marketplaces do 26% or more of their buying on Amazon Business.

Regardless of changes in the market, marketers will always have to build their first-party data around the buyer鈥檚 information and behavior. Complete and accurate data on prospects and customers is essential to making sound decisions about accounts that sales and marketing should target together.