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Key stat: Over 3 in 10 shoppers research online, but buy in-store, per 蘑菇AV and impact.com. Attribution is particularly difficult for these omnichannel buys, since it can be unclear to advertisers where consumers discovered and learned more about products.

In addition, the three retailers have beefed up their buy online, pick up in-store (BOPIS) and curbside services for on-the-go shoppers鈥攁 smart move considering BOPIS orders will double the weekend before Christmas, representing nearly 40% of all online orders, per a Salesforce prediction. Mobile shopping will also play a big part in last-minute shopping.

Sales fulfilled via click and collect are growing faster than total ecommerce sales in the UK as cash-strapped consumers avoid delivery costs and retailers race to make their services faster, cheaper, and more efficient.

As consumers look for quick and convenient ways to shop, the number of click-and-collect buyers in the US will rise to 150.9 million in 2024, representing 53.1% of the population, per our December 2022 forecast.

US click-and-collect sales growth will slow slightly over the course of the next few years, per our forecast, as adoption levels off after an acceleration in 2020. Still, sales will increase by double-digit percentages both this year and next and reach $131.66 billion by 2026.

On today's episode, we discuss a part of digital ad spending that will overperform this year, why some countries will see a dip in online shopping, what will happen to time spent on social platforms, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Zach Goldner, and director of forecasting Oscar Orozco.

Nearly three-quarters of US consumers buy holiday gifts in person, per Bryj, and 35% use click-and-collect services, which often result in additional in-store purchases. In our June 2024 consumer survey conducted by Bizrate Insights, 59.3% of click-and-collect buyers reported making another purchase when they picked up their orders. Holiday ecommerce will grow at the fastest rate since 2021.

And now a lot of shoppers, because they do a lot of research online before they buy, they want to know what's in stock. They really want that inventory transparency and visibility. In research that we've done before, this was one of the big features of online shopping that consumers want.

Click and collect is gaining momentum. Over two-thirds (69%) of UK shoppers are using click and collect, with 24.9% using it to get items quicker and 28.9% to save money on home delivery charges, per a March 2024 survey by Research Without Barriers and Clix Technologies. By 2027, we predict nearly 20% of all ecommerce orders will be fulfilled via click and collect.

In-store pickup will emerge as the clear preference for US click-and-collect buyers.

Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.

On today's episode, we discuss the most important retail trends we're watching in 2023: how frugality and value are hollowing out the middle, why click and collect is so popular, why return policies will make or break retail loyalty, and more. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Carina Perkins.

Amazon is on track for its first-ever $100 billion holiday season, boosted by its unbeatable delivery speeds, while click and collect gives Walmart an omnichannel edge, and Temu draws in price-conscious consumers. Plus, TikTok and mobile apps help retailers connect with consumers and stand out among the competition.

As usage nears saturation, one of the biggest sources of new user growth will be young people, who are increasingly craving more personalized, and even online-to-offline, experiences within smaller communities. Social ad revenue growth is also slowing. We expect US social network ad spending growth, excluding YouTube, to decelerate to 13.6% YoY in 2025, down from 19.3% this year.

There also may be an influx of click-and-collect buyers seeking to avoid delivery fees. 63% of US digital shoppers have used in-store pickup for online orders to avoid shipping fees, according to April 2024 data from Ryder System. There will be 152.9 million click-and-collect buyers in the US in 2025, up 1.4% YoY, per our forecast. What does it mean for retailers?

Retailers can improve the click-and-collect experience by adding more communication tools like text message notifications and GPS integration. Apart from driving sales, digital grocery also boosts customer loyalty.

Three of Canada鈥檚 biggest grocery conglomerates鈥擫oblaw, Empire, and Metro (and the other retail banners under their respective umbrellas)鈥攈ave aggressively introduced ecommerce solutions that include click and collect and home delivery (both direct and via third parties like Instacart). The auto and parts category ranks the lowest at just 5.0% of category sales.