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South Korea and Japan lead with projected declines of -3.2% and -2.2%, respectively, followed by smaller but notable drops in Hong Kong (-1.2%), Brazil (-1.2%), and New Zealand (-0.8%). Countries including Australia, Malaysia, Argentina, and Peru will see declines up to -0.9%, while Indonesia, Colombia, and Taiwan will see more modest shrinkage in active user base.

Companies that can successfully navigate and adapt to rapidly evolving local market conditions will be best positioned to capitalize on growth opportunities in Latin America鈥檚 thriving retail ecommerce market. Sources. ESW. Google. PwC. US Census Bureau.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Ecommerce shipments from China plunged by 65% YoY in the first three months of 2025, per The Guardian. While shipments to Europe rose 28% in the same period, proposed de minimis clampdowns in the EU and the UK could severely crimp Shein鈥檚 ability to rely on those markets for growth.

While Argentina is opening its economy to foreign businesses, Brazil and Mexico are taking steps to curb the growing popularity of Asia-based ecommerce platforms like Shopee, AliExpress, Shein, and Temu. Argentina eliminated tariffs on international ecommerce purchases up to $400 for personal use and raised the tax-exempt purchase limit from $1,000 to $3,000 in December 2024.

Nico Le Bourgeois, head of US Shop operations, will now report to Mu Qing, a former ecommerce vice president at Douyin who now oversees TikTok鈥檚 global ecommerce business. He previously reported directly to Bob Kang, ByteDance鈥檚 ecommerce head. How we got here: There are a few potential reasons for the layering. ByteDance is unhappy with TikTok Shop鈥檚 US performance.

Gateways can further stand out by offering the customer鈥檚 local, preferred digital wallet based on their geography (e.g., Pix in Brazil). Sources. Amazon. CNET. Fiserv. Global Payments. Google. Mastercard. NLX. PayPal. Reuters. Salesforce. Stripe. The Wall Street Journal. U.S. Bank. Visa.

From revolutionizing logistics and digital payments to capturing a major share of ecommerce and retail media ad revenues, Mercado Libre has profoundly reshaped Latin America鈥檚 digital economy.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

The latest data and insights on spending, KPIs, and key consumer categories marketers need to compete in Mexico鈥檚 complex digital landscape.