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Comcast looks to free streaming biz from linear’s decline: The company is separating cable and digital assets in a move that others will mimic.

Which country watches more cable TV? A) United States B) Poland. In Poland, traditional cable TV represents 33.2% of total TV viewing time, while streaming represents just 8.2%, according to Nielsen data. In the US, streaming commands a 38.3% share of TV viewing time, while cable comes in at 28.1%. April 17, 2025. Which generation are the most frequent users of voice assistants?

Telecom includes point-to-point communications services, including telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email, fax); includes multichannel video providers on a subscription fee basis (e.g., broadcast TV, cable TV, satellite TV, telco/fiber operators, etc.).

Viewership of children’s cable programming declined significantly in the past decade. Nickelodeon, Disney Channel, and Cartoon Network lost more than half of their total viewership between 2016 and 2023, according to Nielsen.

TV ad spending includes broadcast TV (network, syndication, and spot) and cable TV.

We can talk about Samsung TV plus-. Ethan Cramer-Flood (13:16):. Ludo TV. Zach Goldner (13:27):. ... Ludo Channel. There are a lot of growing channels within it. If you own a smart TV, the chances are that TV has its own branded content. And for any TV that is a Roku TV, it already has a built-in Roku channel.

I mean, I will say that there's some differences between your media consumption on cable TV versus where you interact from a social standpoint. People will be on multiple platforms, but they tend to over index a lot of their time on one particular platform or two that they make home. And there is a finite amount of time spent per day.

TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.

One contributing factor may be the predominance of multigenerational households: A larger household means a greater demand for content variety, which streaming offers more readily and affordably than traditional or cable TV. Per the 2023 Census data, the average number of people per family household is highest among Hispanics compared with other racial and ethnic groups.

The pivot to streaming won’t include everyone: Millions of consumers will remain without streaming in coming years. Here’s how brands can reach them.

CNN launches $3.99 paywall: It’s a bid to grow digital dollars as cable viewership and revenues decline.

While competitors like Comcast consider spinning off cable assets, Murdoch confirmed Fox has no such plans. That’s because political and live-event programming continue to drive cable revenues, distinguishing Fox from peers facing more significant cord-cutting pressures.

Cutting the cord: Comcast is considering spinning off cable network assets like MSNBC and CNBC, potentially forming a shareholder-owned company. This move would allow Comcast to shift resources toward digital growth and place greater emphasis on Peacock’s expansion. By separating traditional cable from its high-growth streaming sector, Comcast could better adapt to the current media landscape.

While the top two channels by ad spend in 2023 were broadcast and cable TV, marketers are increasing their spend on search engine marketing and social media. Local marketers should prioritize investments in channels they know customers are looking for information on local businesses. 72% of US adults have used Google search to look up information about local businesses, per December data from SOCi.