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Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.

More than one-third of Gen Z respondents in Latin America watched influencer videos. That鈥檚 the highest rate globally, slightly ahead of South and Southeast Asia. For all ages, the Asian regions (including East Asia and Oceania) and Latin America showed greater adoption of influencer videos.

It launched its own ad system in Canada last year, where Peters noted revenue gains. 鈥淯sing our own ads server [enables] us to offer more flexibility, more ways of buying for advertisers, fewer hurdles, just improving the overall buyer experience,鈥� Peters said in the company鈥檚 earnings call.

Viewership in Canada is changing, as more eyeballs turn to connected TV and digital video for long-form content.

On today's podcast episode, we discuss when we might be approaching the consequential ceiling of 鈥減eak media鈥�, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

FAQ: US-Canada Trade War (蘑菇AV subscription required). Note: Data was provided to 蘑菇AV by IAB.

On today's episode, we discuss the implications of the Federal Trade Commission thinking Amazon tricked customers into signing up for automatically renewing Prime subscriptions, whether it makes sense for companies to force livestream shopping on Americans, if speciality stores really work, the impact of Facebook and Instagram restricting news access in Canada, whether reduced inflation can save the day, what a real work-life balance looks like, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Evelyn Mitchell-Wolf.