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Despite the retailer鈥檚 resounding lead, over 10 companies surpassed the 1 billion impressions mark鈥攊ncluding specialized players like Ulta, Chewy, and Home Depot鈥攕howcasing the scale that these networks can offer to brands, as well as the opportunity to attract advertisers outside their respective niches.

The D2C play: Chewy, one of the fastest-growing large ecommerce companies in the US, will grow 11.0% this year. Other D2C brands like Bark and The Farmer鈥檚 Dog have gained popularity. 鈥淭hese smaller brands can really find their place by doing a lot of personalization, which I think works much better online,鈥� said Davidkhanian.

While grocery and consumer packaged goods remain the core of retail media鈥檚 growth, many specialty retailers have been jumping on the bandwagon, including Best Buy and Chewy. The channel鈥檚 growing popularity has also produced retail media partnerships between brands, publishers, and media platforms.

While Amazon, Walmart, Apple, and eBay will remain the top three US retail ecommerce companies by sales this year, more category-driven etailers like Carvana and Chewy are moving up the ranks. Carvana has been up and down in recent years, according to our 鈥淭op 15 US Ecommerce Companies Forecast鈥� report. In the years prior to the pandemic, Carvana鈥檚 sales grew by triple digits.

Lessons from Chewy, Target, and Alo Yoga on resonating with customers in 2024. Methodology: Data is from the October 2023 CivicScience as cited in company blog. 4,440 US adults ages 18+ were surveyed online during August 18-23, 2023. Data is weighted according to the US Census.

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鈥淲almart is going to lean even more into the pet industry and forge a partnership with 颁丑别飞测,鈥� said our analyst Becky Schilling. 鈥淲almart opened their veterinary and grooming space in a store outside of Atlanta last September. And when it comes to market share, we know that people spend a lot on their pets.". Our forecast expects pet product sales to grow 6.1% to $83.28 billion.

But the category isn鈥檛 immune to economic pressure as several pet-related retailers, including Petco and Chewy, recently noted a growing share of customers trading down to lower-priced foods.

Zak, are you investing in Walmart partnering with Chewy? Zak Stambor:. Yeah, I think it's a great idea. As Walmart expands its store count, it's leaning into larger stores.

In terms of sales growth, Walmart sits third (behind Carvana and Chewy), with sales growing 10.9% this year and 11.3% next year to reach $81.75 billion, according to our forecast. 2. Its physical footprint presents massive opportunities for in-store retail media. Walmart will grow its ad revenues by 39.1% this year in the US, faster than Amazon, Etsy, and eBay, according to our forecast.

Among the 16 major ecommerce retailers that we track, only Walmart and Chewy will perform better than overall US ecommerce this year, and seven will see their sales shrink. Most of these 16 retailers will lose some of their share of total retail ecommerce sales, with Walmart standing out as the only notable exception.

So, this episode is dedicated, I just decided to Puck, Avalon and Clover and Chewy sent us personalized cards as owners when we lost pets and they're all very personalized.

Lessons from Chewy, Target, and Alo Yoga on resonating with customers in 2024.

So let's start with Chewy, which is the second-fastest growing e-commerce retailer and accounts for 1% of U.S. e-commerce dollars. How is Chewy's category, which is pet products, helping it grow? Suzy Davidkhanian:.

But what struck me was that some of the other marketplaces like Macy's, Chewy and the one from Dick's Sporting Goods also had pretty high usage, about 20% each, which I think for specialty retailers especially is pretty significant. They're not going to be Amazon, but if they can make a compelling case and expand their revenues through operating a marketplace, that's really what they're going after.

Trump shifts stance on TikTok ban: ByteDance lobbying strategy and younger voter appeal could have swayed the decision, irrespective of national security concerns.

After TikTok CEO Shou Zi Chew鈥檚 grilling in the US Congress, the app is facing more scrutiny around the world. Marketers in many countries need to be prepared in case lawmakers follow in the US鈥檚 footsteps.

Consumers keep splurging on their pets: That鈥檚 why Amazon is hosting a pet sale and other companies are rolling out niche offerings ranging from stress-relief chews to an airline for dogs.

Apple leads businesses leaning on China: The brewing tech cold war notwithstanding, companies like Apple need to rely on established supply chains. Continued foreign partnerships are essential to China鈥檚 recovery.

If TikTok gets banned (and it鈥檚 a very big 鈥渋f鈥�), advertisers need to know where consumers will go. Instagram and YouTube would be likely beneficiaries, but OTT TV like Netflix could also see gains. Advertisers may even branch out to other categories entirely, like retail media. Here are five charts showing what could happen.

Chewed out on Capital Hill: TikTok CEO testimony fails to convince lawmakers, leaving platform's future in the US uncertain