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But YouTube has proved to be incredibly disruptive, having influenced other players in the space to lean into video podcasts. Podcasts are videos, and videos are podcasts. What makes a video a podcast is loosely defined, but the key is that video has become central to many podcasters鈥� outputs. As YouTube鈥檚 viewership figure attests, consumers are overwhelmingly leaning into video.

Go further: Listen to our latest podcast episode on the impact of tariffs and how retailers can prepare, or read how tariffs will impact the payments industry.

On today鈥檚 podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.

Spotify鈥檚 $20 billion podcasting dream is a long way off: Despite a strong quarter for revenue and user growth, investments will take longer than expected to pay dividends.

On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian.

On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.

Time spent with podcasts in Australia led the region, at 44 minutes daily. That鈥檚 4 minutes more than the regional average but 6 minutes below the global average. Podcast time peaked at 59 minutes in 2022. Australia ranked No. 2 regionally in music streaming time鈥攏ot surprising, as podcast and streaming music activities are often sourced from the same service. Media Adoption.

TikTok sister app Douyin is a livestream behemoth in China, where nearly 40% of internet users also engage in livestream shopping, according to our forecast. But in the US, the format hasn鈥檛 caught on in the same way.

Similarly, podcast time dropped by 9 minutes YoY. Vietnam. Time spent with broadcast TV was just 1:09 daily, by far the lowest among the 47 countries tracked by GWI. The Southeast Asia regional average was 1:33. China, United Arab Emirates, and Taiwan tied for second lowest in this metric at 1:25 daily. Chart Overview by Country. Indonesia. Malaysia. Singapore. Thailand. Vietnam.

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.

In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered 鈥淏uy For Me鈥� feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

On today鈥檚 podcast episode, we discuss what a tariff even is, what might happen when they鈥檙e implemented, and how best to prepare for them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analysts Paul Briggs and Matteo Ceurvels, and Analyst Rachel Wolff.

On today's episode we discuss why Spotify was able to add so many new users recently, how a price increase might affect the company, and what to expect from its podcast investments. "In Other News," we talk about changes in podcast listening behavior and what Tubi's ceiling is. Tune in to the discussion with our analyst Daniel Konstantinovic.

India was No. 1 for time spent with podcasts. At 1:02 daily, it was 4 minutes ahead of the regional average and 12 minutes above the global average. YoY time spent with podcasts was flat, but it was down 20 minutes from four years ago. Time spent with print press was 50 minutes daily, No. 1 in the region. This was down 11 minutes compared with 2022.

Areas of promise: Last year, at an investor鈥檚 event, Spotify鈥檚 CEO Daniel Ek called its podcasting business 鈥渁 $20 billion opportunity.鈥� The company, however, still faces challenges in its approach to make podcasts a meaningful source of revenues.

On today鈥檚 podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

And thanks to everyone listening into the Behind the Numbers Daily and email-to-podcast made possible by Awin. You can tune in tomorrow to learn how Chinese companies are influencing US retail as Reimagine Retail hosts Sarah Lebow speaks with analysts Sky Canavus and Man-Chung Chueng. Oh, that's the whole... That's the end of the sentence. It felt like I was going to say more. The end.

On today鈥檚 podcast episode, we discuss the elements of the Lego flywheel, how its remained relevant across demographics, and what other brands and retailers can learn from its success. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Senior Analyst Zak Stambor.

That shift is a 鈥渕edium鈥� deal, according to our analyst Debra Aho Williamson, speaking on our 鈥淏ehind the Numbers: The Daily鈥� podcast. TikTok is not immune to the global ad slowdown. But TikTok鈥檚 previous expectations were so high that even with a lower outlook, its global ad revenues will still grow by over 150% year over year.

鈥淚ncreasing competition, better devices, and new media are going to make foldable phones more attractive this year,鈥� our analyst Yory Wurmser said on an episode of the 鈥淏ehind the Numbers: The Daily鈥� podcast. 鈥淚 expect to see them take off.鈥�. Driving the prediction:. Foldable phones will account for 2.2% of the smartphone market in 2024, up 38% YoY, according to TrendForce.

As 2024 heads into the last quarter, the tech and media landscapes face pivotal shifts. From a potential AI backlash to new Google consent workflows, and TikTok鈥檚 future, these medium-term predictions, shared by our analysts on a recent two-part episode of 蘑菇AV鈥檚 鈥淏ehind the Numbers鈥� podcast, spotlight the challenges and opportunities that may lie ahead.

On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

Meanwhile, the potential upsides of investment in channels such as gaming and podcasts were prominently featured in programming. The AI hype is giving way to practical assessments of increasingly sophisticated technologies. Advances in agentic AI and quantum computing generated a great deal of buzz.