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BMW used Aria tech to evaluate how to add augmented and virtual reality systems into connected cars. Collegiate researchers used it to see how humanoid robots can serve as smart home products. A demo video showed a visually impaired woman navigating a grocery store with assistance from the glasses.

It鈥檚 still early days. There are signs that point to cars becoming a major new media and advertising venue. But both commerce and media are still developing in cars鈥攁nd at the moment, neither is completely ready for native ad formats.

Digital audio also benefits from accessibility via connected TVs, smart speakers, connected cars, traditional computers, and nearly every other digital device鈥攔ather than being confined to smartphones and tablets, as is largely the case for social media.

In 2025, adults will spend 45 minutes online per day with connected car systems, smartwatches, smart speakers, smart appliances, and other ancillary devices. The category鈥檚 continued growth creates a challenge for marketers: Many of these devices are suboptimal for advertising. Digital time spent with CTV will overtake traditional time with TV this year.

Ride-hailing apps leveraging seat-back screens in cars or mobile apps to serve ads relevant to the passenger鈥檚 trip, e.g., promotions from quick-service restaurants (QSRs) in geographic proximity to the passenger鈥檚 destination.

The company鈥檚 popular podcasts and in-car business allow advertisers to reach consumers in intimate settings, helping their ad dollars travel farther.

2023鈥檚 explosive adoption of AI will be felt in the year ahead, as the technology continues to make an impact on nearly everyone. On top of the AI revolution, immersive media will be made more accessible, connected cars will give rise to new media opportunities, and carbon-efficient advertising will gain priority.

On today's episode, we discuss how time spent on smartphones is changing, what people do on different devices, and what digital time spent in your car might look like. "In Other News," we talk about the significance of Amazon's Sidewalk network and what to make of two new pieces of potential AI legislation. Tune in to the discussion with our analyst Yory Wurmser.

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

While smartphones remain the primary access point, the proliferation of smart speakers, connected cars, and wearables is creating a more interconnected voice-first environment. Smartphones: The voice assistant鈥檚 pocket powerhouse. Smartphones are the dominant platform for voice assistant use. Nearly 90% of voice assistant users access the technology via their smartphone.

That applies both to complex parts like engines and simple ones like the circuit board in car seats, per the Cato Institute. Each time an item crosses into the US, automakers would have to pay a duty under the terms of the Trump administration鈥檚 across-the-board tariffs on all trade with Mexico and Canada.

At CES 2025, AI demonstrated its potential as a force multiplier, transforming everything from living rooms to daily commutes.

The reduction in in-car commuting as more employees work from home has hurt terrestrial radio listening, as have apps that deliver audio content via mobile devices. But radio maintains an advantage in audience addressability.