蘑菇AV

The push against Chinese and Russian parts for connected vehicles stems from security concerns, and could complicate operations for manufacturers that rely on foreign components.

AI might also allow for new ad formats in cars, CTV, and wearables. The overall impact will probably boost digital ad spending, but it will reshuffle where it goes. Recommendations for advertisers. Audit ad performance as platforms increase ad loads.

It鈥檚 still early days. There are signs that point to cars becoming a major new media and advertising venue. But both commerce and media are still developing in cars鈥攁nd at the moment, neither is completely ready for native ad formats.

In 2025, adults will spend 45 minutes online per day with connected car systems, smartwatches, smart speakers, smart appliances, and other ancillary devices. The category鈥檚 continued growth creates a challenge for marketers: Many of these devices are suboptimal for advertising. Digital time spent with CTV will overtake traditional time with TV this year.

2023鈥檚 explosive adoption of AI will be felt in the year ahead, as the technology continues to make an impact on nearly everyone. On top of the AI revolution, immersive media will be made more accessible, connected cars will give rise to new media opportunities, and carbon-efficient advertising will gain priority.

On today's episode, we discuss how time spent on smartphones is changing, what people do on different devices, and what digital time spent in your car might look like. "In Other News," we talk about the significance of Amazon's Sidewalk network and what to make of two new pieces of potential AI legislation. Tune in to the discussion with our analyst Yory Wurmser.

With some tariffs already in place, others newly announced, and the looming specter of 鈥淟iberation Day,鈥� many shoppers decided to buy in March before potential price hikes kicked in. Car sales hit the gas: Consumers hurried to purchase vehicles ahead of the Trump administration鈥檚 25% tax on imported cars, which took effect on April 3, and before further tariffs on auto parts arrive in May.

Digital audio also benefits from accessibility via connected TVs, smart speakers, connected cars, traditional computers, and nearly every other digital device鈥攔ather than being confined to smartphones and tablets, as is largely the case for social media.

However, parts like powertrains, connected car components, airbags, and electrical systems鈥攌ey to EV and hybrid innovation鈥攚ill be taxed at the 25% rate even if they are assembled domestically. Additionally, brands like Mercedes, Porsche, Range Rover, and Ferrari rely on home-country manufacturing, making any prospect of future US production expensive and a challenge to their brand identity.

Ride-hailing apps leveraging seat-back screens in cars or mobile apps to serve ads relevant to the passenger鈥檚 trip, e.g., promotions from quick-service restaurants (QSRs) in geographic proximity to the passenger鈥檚 destination.

Google will have Gemini everywhere鈥�in cars, on wrists, on TVs, and in homes. It will be difficult to beat. Apple has a loyal iPhone and Mac fan base that will give Siri a boost, but that鈥檚 if the company manages to increase its accuracy above the 80% it鈥檚 now sitting at. Meta incorporated AI into Ray-Ban Meta Smart Glasses, which have sold more than 2 million units since their release, per The Verge.

While smartphones remain the primary access point, the proliferation of smart speakers, connected cars, and wearables is creating a more interconnected voice-first environment. Smartphones: The voice assistant鈥檚 pocket powerhouse. Smartphones are the dominant platform for voice assistant use. Nearly 90% of voice assistant users access the technology via their smartphone.

At CES 2025, AI demonstrated its potential as a force multiplier, transforming everything from living rooms to daily commutes.