蘑菇AV

Banyan鈥檚 tech could help encourage Bilt cardholders to use their cards for more than rent鈥攊f the price is right.

As competition for low-risk prospects heats up, cash-back credit card issuers must understand what features sway key demographics to sign up for a card. No annual fee, introductory rates, and rewards are central.

Leading cash-back credit cards need to drive acquisition in a cutthroat segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

Higher prices could impede volume growth and raise credit card issuers鈥� delinquencies

The credit card recovery is progressing鈥攊f more slowly than anticipated

蘑菇AV one-third of US small businesses charge customers to accept card payments. Bigger retailers doing the same could hurt issuers

The card program can capitalize on growing interest in crypto ownership

Adding a premium card and other changes could help to improve the program鈥檚 profitability

By now, all the largest airlines and hotels have mature credit card portfolios. Delta Air Lines, for example, had upward of 7.5 million cardholders in 2023, per View from the Wing. But even airlines with smaller US footprints have gotten in on the action. Low-cost carrier Breeze, founded in 2021, launched a co-brand in partnership with Barclays in March 2024.

Ally faced difficulties as consumers with lower credit scores bore the brunt of financial stressors

Digital wallets鈥� transformation into commerce enablers speeds up. We make a case for digital-only consumer credit cards. And we see a new threat that BNPL poses to credit cards.

Credit card issuers can steal share from debit cards by expanding grocery-focused rewards and promoting budgeting tools

Word-of-mouth marketing is critical to the customer acquisition process for credit cards

A large addressable market for secured cards makes them a key growth segment for issuers鈥攁s long as they can appropriately mitigate risk