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Cross-border concerns: Banks with operations near Canada are wary of potential disruptions to cross-border ties and economic relationships, and how the strained relationships could impact the local economy. Over the next few years, community bankers expect:.

If US tariffs on goods and services imported from Canada are rolled out broadly and maintained, immediate changes will be seen in our forecasts for retail sales, ecommerce sales, and cross-border buying. Still, the on-again-off-again trade decisions leave much uncertainty at this stage.

Why this matters: As a result of President Trump鈥檚 unprecedented tariff war, Canada鈥檚 financial sector is bracing for growing economic pressures, making Carney鈥檚 experience navigating global financial volatility especially timely as he works to stabilize cross-border trade and reinforce the country鈥檚 economic resilience.

That includes providing better cross-border investment options, enhancing cybersecurity, and proactively addressing clients鈥� concerns about economic and political uncertainty at home. Brush up on what mass affluent customers are looking for by reading our article 鈥淛PMorgan seeks to attract mass affluent customers with high-end financial center experiences鈥� next.

Platforms may consider finding advertisers who do not rely heavily on cross-border spending. Related 蘑菇AV reports:. Impact of Tariffs on US Businesses (蘑菇AV subscription required). Worldwide Retail Ecommerce Forecast 2025 (蘑菇AV subscription required).

Even if a US deal is reached, tariffs on Chinese goods could significantly harm TikTok鈥檚 ecommerce business in the US, which relies heavily on cross-border merchants. While the Specialized Rewards Program could help TikTok convince wary creators of the app鈥檚 value, it won鈥檛 mean much if a ban ensues.

Why this matters: Alipay and its cross-border counterpart, Alipay+, have been working to expand their payments volume and customer base by leaning into travel. Alipay has expanded its merchant acceptance internationally through partners like Adyen, which made Alipay+ accepted at its point-of-sale (POS) terminals in the US and Europe.

These shifts will not only affect sourcing and fulfillment but also marketing budgets and retail margins, especially for brands selling cross-border or managing multicountry campaigns. Our take: For Latin American retail and ecommerce professionals, this is a moment to stress-test supply chains, tighten communication with US partners, and monitor bilateral developments closely.

That allowed them to offer ultra-low prices and near-seamless cross-border delivery. But that playbook has been upended by the Trump administration鈥檚 decision to eliminate the de minimis exemption for packages from China and Hong Kong. Now, these platforms need to rapidly rethink their strategies.

Reforms to cross-border trade policies could prompt the Singapore-based ecommerce player to return to more international business-friendly markets, like Argentina and Peru, after retreating from much of the region in September 2022. Amazon will remain in Mercado Libre鈥檚 shadow in Argentina.

At the same time, Alibaba鈥檚 cross-border influence is growing. International ecommerce revenues jumped 32% YoY to RMB 37.76 billion ($5.27 billion) as more overseas customers turned to the retailer鈥檚 AliExpress and Trendyol platforms.

Revenue opportunities are expanding through cross-border advertising, particularly for European brands targeting US audiences.

Chinese ecommerce players account for over half of cross-border retail ecommerce sales in South Korea, with sales more than doubling in 2023, according to Euromonitor. In a September 2024 press conference, AliExpress said it aimed to reach at least half of all digital buyers in South Korea within three to five years.