蘑菇AV

The US does $2.18 trillion in cross-border trade (both imports and exports) with its top three biggest partners鈥擬exico, Canada, and China鈥攁ccording to the US Census Bureau.

Tariffs could make US-made vehicles more expensive than imports: US automakers鈥� supply chains depend on cross-border trade, and there鈥檚 no simple way to untangle those relationships.

Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China鈥檚 ecommerce giants eye European expansion, local retailers face a competitive threat鈥攁nd a substantial opportunity.

This high-value deal shows Stripe鈥檚 commitment to crypto payments. Bridge鈥檚 focus on cross-border payments could help stablecoins take off

The value of the Canadian dollar is also at near-historical lows, suppressing cross-border demand. For Canadian brands and retailers, this will result in greater domestic demand. Will that domestic mindset affect cross-border travel and tourism? Travelers in Canada are changing US travel plans because of the trade war.

Cross-border shopping. Cross-border ecommerce buyers will surpass 21 million in 2025 and 24 million by 2028, per our forecast. Consumers ages 18 to 34 are significantly more likely to shop cross-border for clothing, according to the 蘑菇AV and ESW survey. Price sensitivity drives international shopping, but logistical and trust barriers limit conversion rates.

It鈥檚 China鈥檚 cross-border players, however, that are the ones making the biggest mark on ecommerce in the region today. Platforms like Shein and Temu are thriving due to wide product ranges and competitive pricing. Cross-border players rank at the top of mobile app download lists.

Cross-border shopping. Cross-border ecommerce buyers will surpass 20 million in France in 2025. And by 2027, that number will rise to 21.4 million, per our forecast. Younger shoppers are significantly more likely to shop cross-border for clothing, per our November 2024 survey with ESW. Cost and variety drive cross-border shopping.

That鈥檚 a direct blow to the cross-border model TikTok Shop has leaned on to drive low prices and rapid inventory turnover.

With an institutional stablecoin鈥攚hich holds a one-to-one exchange ratio with the dollar鈥攂anks can speed up transactions, especially for cross-border payments. Banks coalescing around one stablecoin鈥攔ather than pursuing individual coins鈥攅nsures interoperability and improves the customer experience. What changed? Federal regulator鈥檚 approach to crypto.

Why it matters: Some Americans already cross the Canadian border鈥攑hysically and via online Rx鈥攆or cheaper prescription drugs, but the Trump administration wants to formalize cross-border deals. President Trump鈥檚 prescription drug executive order in April re-ups a provision from his first administration to encourage the FDA to allow states to import lower-cost drugs from Canada.

By riding the wave of Eurovision鈥檚 inclusive, cross-border spirit, each brand was able to project relevance beyond a single market. Our take: Marketers often talk about being part of the conversation鈥攁nd Eurovision gives them a global mic check. Duolingo reminded us that edutainment works best when it meets users in their feed, not a classroom.

Cross-border commerce. UK cross-border ecommerce is recovering after Brexit disruption. The number of UK cross-border ecommerce buyers is forecast to reach 21.9 million in 2025, representing 40.5% of all UK digital buyers, per our December 2024 forecast.

Why this matters: As a result of President Trump鈥檚 unprecedented tariff war, Canada鈥檚 financial sector is bracing for growing economic pressures, making Carney鈥檚 experience navigating global financial volatility especially timely as he works to stabilize cross-border trade and reinforce the country鈥檚 economic resilience.

Giving the cold shoulder: The White House鈥檚 strained relations with its neighbors have had a near-immediate impact on cross-border travel, with serious consequences for local businesses. The number of people traveling from Canada to the US plunged 15% YoY in April, according to US Customs and Border Protection data, led by a 26% decline in land crossings.

That includes providing better cross-border investment options, enhancing cybersecurity, and proactively addressing clients鈥� concerns about economic and political uncertainty at home. Brush up on what mass affluent customers are looking for by reading our article 鈥淛PMorgan seeks to attract mass affluent customers with high-end financial center experiences鈥� next.

That allowed them to offer ultra-low prices and near-seamless cross-border delivery. But that playbook has been upended by the Trump administration鈥檚 decision to eliminate the de minimis exemption for packages from China and Hong Kong. Now, these platforms need to rapidly rethink their strategies.

Reforms to cross-border trade policies could prompt the Singapore-based ecommerce player to return to more international business-friendly markets, like Argentina and Peru, after retreating from much of the region in September 2022. Amazon will remain in Mercado Libre鈥檚 shadow in Argentina.

Platforms may consider finding advertisers who do not rely heavily on cross-border spending. Related 蘑菇AV reports:. Impact of Tariffs on US Businesses (蘑菇AV subscription required). Worldwide Retail Ecommerce Forecast 2025 (蘑菇AV subscription required).