蘑菇AV

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

UK Digital Ad Spending Benchmarks. Digital Ad Spending at a Glance. Digital Ad Spending. Digital Ad Spending, by Format. Digital Ad Spending, by Channel. Digital Ad Spending, by Device. Digital Ad Spending, by Industry*. Digital Ad Revenues, by Company. UK Digital Ad Spending Benchmarks, by Format. Digital Ad Spending, by Format鈥�. Search Ad Spending鈥�. Search Ad Spending, by Device鈥�.

The latest data on advertising, retail, and ecommerce sales in Spain reveals slowing growth in digital ad spending and untapped potential for social commerce.鈥�

So digital ad spending in the country was far more proportionally significant and happened earlier than anywhere else. In 2008, for example, digital ad spending accounted for 25.3% of total media ad spend, almost twice the proportion in the US. Programmatic rode the coattails of digital display advertising trends in the UK and thus had a significant head start on France and Germany.

China鈥檚 share of global digital ad spending has also declined over the past five years. This year, programmatic will account for more than 9 in 10 display ad dollars in every major market except China. Despite relying heavily on digital channels, advertisers in China have been slower to embrace programmatic.

The news: Magnite and Dentsu are expanding their partnership in the Europe, Middle East, and Africa (EMEA) region to streamline video and connected TV (CTV) capabilities, per a press release. The agreement will use Magnite鈥檚 SpringServe video platform across markets like the UK and Spain to support Dentsu鈥檚 programmatic CTV offering, Total TV. Our take: Magnite and Dentsu鈥檚 partnership marks a critical expansion, giving advertisers a better opportunity to deliver impactful, precise, and measurable video and CTV experiences at scale across key markets.