蘑菇AV

The news: Digital-first consumers now expect fast, zero-click access to information鈥攎eaning they often get answers from search engines or social platforms without clicking through, per CUInsight. To stay visible, FIs should optimize content for featured snippets, enhance their Google Business Profiles, and use tools like calculators that embed in search results. Our take: Zero-click marketing deserves its own strategy alongside SEO and generative optimization. Financial brands that adapt their content to meet users where they are鈥攚ithin snippets, tools, or knowledge panels鈥攃an build more visibility and trust than competitors who rely on traditional site traffic alone.

The news: Financial institutions (FIs) must prioritize generative engine optimization (GEO)鈥攖he evolution of SEO鈥攐r risk disappearing from AI-powered customer journeys, according to The Financial Brand. As tools like ChatGPT increasingly guide users in choosing financial products, FIs must ensure their content is optimized for visibility and relevance within these AI environments. Our take: Nearly 80 million Americans are already using generative AI search engines, and that number is growing. FIs that move early to optimize their content will increase visibility and credibility with AI-driven consumers, while those who delay risk losing brand presence altogether.

They also feature large flatscreen interfaces, which early reviewers say make them more user-friendly. The new machines incorporate facial recognition technology, with which Revolut aims to enhance 耻蝉别谤蝉鈥� security. And in the future, Revolut plans to program these ATMs to also accept cash.

The number of online or desktop banking users will continue to decline through 2028, but the number of smartphone banking users will grow in the same period. To win over those users, banks should know which mobile app features banking customers in Canada want most鈥攁nd which would put them ahead of competitors.

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

Gen Zers make up more than half of Snapchat users. They comprise 52.3% of Snapchat鈥檚 platform. Snapchat is most popular among Gen Z adults (81.3%) versus Gen Z teens (65.4%). Keep an eye on Gen Z鈥檚 P2P payment usage and VR adoption. Gen Z peer-to-peer (P2P) payment usage is rising quickly as the generation becomes more independent and engages more in commerce.

In today鈥檚 podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America鈥檚 recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.

Increasingly, banks will seek to start the customer journey even earlier with kid- and teen-focused financial apps, converting younger users into customers as they reach adulthood. What will the transformation to customer-centric banking look like in practice?

There will be 227.6 million digital banking users in the US this year, 85.1% of the total population, per our forecast. However, banking preferences may vary by generation. For example, US Gen Z consumers are less concerned about online access and banking fees than they are with having close ATM access and a bank鈥檚 reputation, according to an October 2023 蘑菇AV survey.

The goal: Uruguay-headquartered MercadoLibre's payments and wallets platform Mercado Pago and Brazil-based Nubank are competing for dominance in Latin America鈥檚 fintech and digital banking space. The steps they鈥檙e taking: Both banks are aggressively targeting Mexico and Brazil for growth, but with different strategies, per Bloomberg.

They want to make their money work harder for them, according to our research, since their top goal is saving. 42% find existing digital banking experiences lacking in user-friendliness, and only 7% trust bank representatives for financial advice. What this means for banks: These findings reinforce many recommendations we have made in the past, including:.

That means the more user-friendly and useful (for their specific needs) FIs make their mobile banking platform, the more baby boomers could migrate over. Improving apps for baby boomers鈥� accessibility will benefit other 耻蝉别谤蝉鈥� experiences as well. According to mobile app developer InspiringApps, here鈥檚 how FIs can make their mobile apps easier to use:.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

This could change how the projected 60.2 million active US Apple Pay users in 2024 will check their accounts and interact with their banks. The change in habits will likely be most noticeable in younger consumers: Adult Gen Z digital banking users are more likely to trust Apple for financial services than their primary bank or credit union, per our June 2022 US Banking Digital Trust Benchmark survey.

Adult Gen Z digital banking users are also more likely to trust Apple to provide them with financial services than their own primary bank or credit union, per our June 2022 US Banking Digital Trust Benchmark survey. Why it matters: Cart abandonment plagues retailers, and rates are especially high among younger generations.

Digital Banking Report. Digital Onboarding. Finicity. FinTech Insights. LexisNexis. PYMNTS.com.

The open-banking-powered card offering brings together the benefits of A2A payments with the ease of card payments. Innovations like this could spur A2A payments usage globally