Top-line time spent with media will grow very little in the US going forward, making it essential to identify which formats and platforms are winning the newly zero-sum competition for consumer attention.
US mobile audio app listeners spend an average of 32.3 hours with Spotify a month, compared with 3.5 hours with Amazon Music, and 0.9 hours with Apple Music, according to January data from Comscore Media Metrix Multi-Platform.
US adults spend over 32.3 hours monthly on the Spotify app, compared with 3.5 hours on Amazon Music and less than an hour on Apple Music, according to a January 2025 Comscore study.
People are consuming audio from a variety of digital services鈥攊ncluding streaming music, podcasts, and internet radio鈥攁nd on a variety of devices like smartphones, smart speakers, and in-car audio players. Social media time spent has shot up since 2019. It鈥檚 benefited from a pandemic boost, but its growth is more the result of an expanding array of platforms and the stickiness of short-video content.