Walmart looks to make it easier for advertisers to buy its display ads: Walmart Connect鈥檚 new API should help it attract more ad dollars from smaller brands and marketplace sellers.
The news: Meta announced today updates to its Brand Rights Protection product to combat an influx of scam ads across its social platforms. Meta will now give brands using Brand Rights Protection the option to report scam ads at scale, regardless of whether the ads use the brand鈥檚 intellectual property. This feature includes ads that are suspected as scams or ads that are misleading and exploit a brand鈥檚 name without authorization. Our take: With social media鈥檚 vulnerability to ad fraud and proliferating concerns about brand safety causing some advertisers to reconsider spending, Meta鈥檚 update comes at a critical time.