Walmart looks to make it easier for advertisers to buy its display ads: Walmart Connect鈥檚 new API should help it attract more ad dollars from smaller brands and marketplace sellers.
The global programmatic display ad market will increase by nearly $50 billion this year. But nonprogrammatic display ad spending will go up by just $1.63 billion. In other words, programmatic will account for 96.8% of new display ad dollars in 2025. That share will decrease slightly to 96.0% in 2026, the end of our forecast period.
This is indicative of the overall digital display advertising markets in these countries. More than 9 in 10 digital display ad dollars will be traded programmatically. So lots of digital display ad spending means a similarly large amount of programmatic spending. The size of these countries鈥� digital display advertising markets in 2025 will be as follows:. The UK: $24.03 billion.