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Tapestry brings its D2C and wholesale teams together to create a consistent brand experience across channels, while Hollister enables teens to fill their carts and send to a parent for purchase. Instacart and eBay find ways to offer customers more value.

US consumers shop frequently with Temu and Shein, despite trust issues: Both Chinese retailers are winning more repeat customers than established players like eBay and Etsy.

They are thus more vulnerable to its competition, according to data from Earnest Analytics, while Amazon and eBay are relatively more insulated.

US retail marketplace ecommerce sales will grow 11.4% to reach $428.30 billion this year, per our forecast. Because Amazon (73.4%) and eBay (8.2%) will rake in the majority of those sales, smaller marketplaces like Shein, Michaels, and Wayfair are getting creative and taking the battle for sales in-store.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of the fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

Key clients: Four Seasons Hotels and Resorts, adidas, Bose, Riot Games, eBay. Day One Agency. Independent creative communications agency founded in 2014. Named one of Fast Company鈥檚 most innovative PR and brand strategy agencies in 2024. Key clients: American Express, Beam Suntory (now Suntory Global Spirits), Chipotle Mexican Grill, Nike, Lyft. Movers+Shakers (Stagwell).

Whalar, founded in 2016, which has worked with clients including DirecTV, eBay, and Heinz. Open Influence, founded in 2013, which has worked with clients including Adidas, Disney Pixar, and Subaru. Social media agencies are taking on influencer work. Unsurprisingly, agencies rooted in social media are also staking claims in the influencer space.

But it still isn鈥檛 available at major ecommerce sites like Amazon, eBay, or Walmart. Availability on these platforms will be crucial for Paze to start gaining significant traction. Our take: Paze could transform the digital wallet industry鈥攂ut not for some time given its slow merchant rollout. Still, other wallets like Apple Pay and PayPal will need to prepare for Paze鈥檚 influence.

Other players, such as Walmart and eBay, still have a negligible B2B presence. Click here to view our full forecast for US Amazon B2B ad revenues. Ecommerce is gaining on search advertising. The convenience of ecommerce is challenging traditional search鈥檚 dominance, with retail giants like Amazon increasingly catering to B2B buyers.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Retailers that aimed to be media giants are hitting headwinds as ad growth slows. To stay competitive, retail media networks must rethink org structure, sharpen media skills, and plan smartly to thrive in a more challenging landscape.

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

Retail media鈥檚 rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of the fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

The RealReal, eBay, and ThredUp have all reported quarters of slowed or declining growth among active buyers, challenging top-line revenue results. (However, ThredUp credited promotional efforts for its recent quarters of positive growth.). Amid weakened demand, online resale platforms are cutting costs.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of the fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.