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Tapestry brings its D2C and wholesale teams together to create a consistent brand experience across channels, while Hollister enables teens to fill their carts and send to a parent for purchase. Instacart and eBay find ways to offer customers more value.

Among the other major ecommerce retailers we track, only eBay is poised for a stronger finish to the year, with a 6.9% YoY gain. Apple will lag overall ecommerce performance slightly, while Target and Best Buy will drop further behind. Small businesses are poised to draw more consumer spending this holiday season.

Retail media advertising is digital advertising that appears on websites or apps that are primarily engaged in retail ecommerce or is bought through a retailer's media network or demand-side platform (DSP); examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and eBay; examples of retail media networks include Amazon's DSP and Etsy's Offsite Ads; includes ads purchased

US consumers shop frequently with Temu and Shein, despite trust issues: Both Chinese retailers are winning more repeat customers than established players like eBay and Etsy.

US retail marketplace ecommerce sales will grow 11.4% to reach $428.30 billion this year, per our forecast. Because Amazon (73.4%) and eBay (8.2%) will rake in the majority of those sales, smaller marketplaces like Shein, Michaels, and Wayfair are getting creative and taking the battle for sales in-store.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of the fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

Caracol Televisi贸n. eBay. Falabella. Globo. GPA. Grupo Casas Bahia. Grupo Clar铆n. Grupo El Comercio. GWI. International Monetary Fund (IMF). Jumia. Magazine Luiza. Mercado Libre. OXXO. Peterson Institute for International Economics (PIIE). Sodimac. Spotify. Televisa.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of the fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

The survey also included Amazon; eBay; and domestic platforms Catch, Kogan, and MyDeal. Chinese companies are discovering that the concept of "China Speed" doesn't always resonate in overseas markets. In addition, these companies face growing international scrutiny.

Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Retailers that aimed to be media giants are hitting headwinds as ad growth slows. To stay competitive, retail media networks must rethink org structure, sharpen media skills, and plan smartly to thrive in a more challenging landscape.

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Retail media鈥檚 rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Whalar, founded in 2016, which has worked with clients including DirecTV, eBay, and Heinz. Open Influence, founded in 2013, which has worked with clients including Adidas, Disney Pixar, and Subaru. Social media agencies are taking on influencer work. Unsurprisingly, agencies rooted in social media are also staking claims in the influencer space.

Key clients: Four Seasons Hotels and Resorts, adidas, Bose, Riot Games, eBay. Day One Agency. Independent creative communications agency founded in 2014. Named one of Fast Company鈥檚 most innovative PR and brand strategy agencies in 2024. Key clients: American Express, Beam Suntory (now Suntory Global Spirits), Chipotle Mexican Grill, Nike, Lyft. Movers+Shakers (Stagwell).

They are thus more vulnerable to its competition, according to data from Earnest Analytics, while Amazon and eBay are relatively more insulated.