蘑菇AV

This is the first installment of our 鈥淏谤补锄颈濒 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淏谤补锄颈濒 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

India鈥檚 commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.

Brazil had the highest share, accounting for 52.1% of internet users visiting travel sites. Booking, Airbnb, and LATAM Airlines rank among the top 15 most-visited ecommerce sites in Brazil.

Although no single player rivals Mercado Libre鈥檚 hold on Latin America鈥檚 ecommerce market, nearly 70% of online sales are still fair game for the long tail of retailers.

Coffee prices could surge starting August 1 should President Trump follow through on his promise to impose 50% tariffs on imports from Brazil, which account for 30% of US coffee consumption. The country is also an important source of orange juice and beef. Higher tariffs on goods from Canada, Mexico, and the EU will also drive up prices for staples like produce, olive oil, and cheese.

While a plurality of consumers in the western hemisphere start their product searches on search engines, social media platforms are significant search launching pads for consumers in Argentina (17.8%), Brazil (16.8%), and Mexico (18.0%), according to November 2024 data from ESW and 蘑菇AV.

The momentum behind Prime Video in Brazil signals more than a quarterly blip. Amazon鈥檚 bundling of shopping, delivery, and streaming continues to pay off鈥攅specially in price-sensitive markets. Netflix鈥檚 decline may be incremental but also suggests saturation or diminishing value perception as users gravitate toward platforms offering broader ecosystems, cheaper access, or local content.

This sets the scene for Google to expand payment capabilities like buy now, pay later (BNPL) in the market and sell its other services to the 165.0 million adults in Brazil who have signed up for Pix as of February 2025, per Central Bank of Brazil data cited by Payments and Commerce Market Intelligence (PCMI). Simplified remittances.

This is the first installment of our 鈥淏谤补锄颈濒 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Companies that can successfully navigate and adapt to rapidly evolving local market conditions will be best positioned to capitalize on growth opportunities in Latin America鈥檚 thriving retail ecommerce market. Sources. ESW. Google. PwC. US Census Bureau.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

That鈥檚 forcing them to walk a fine line: absorb those costs or pass them along to shoppers without losing volume. With consumer price sensitivity on the rise, many are tightening operations, shedding complexity, and concentrating on their most profitable segments.