蘑菇AV

Worldwide retail ecommerce towers over digital ad spending, so it may seem that digital advertising has more headroom for growth. However, since ecommerce will only account for 20.2% of worldwide retail sales this year, it鈥檚 actually the ecommerce industry that hasn鈥檛 reached its potential. On the ad side, digital will account for 67.1% of worldwide total media ad spending in 2023.

Meituan鈥攁 multiservice ecommerce platform akin to DoorDash, Uber, Expedia, and Groupon rolled into one鈥攚ill be No. 1 in ad revenue growth in 2025 as consumer appetites for deals on travel and restaurants increase. At the same time, Baidu鈥檚 ad revenues will decrease 4.9% due to traditional search鈥檚 struggle as consumers turn to digital commerce and video content.

Our digital user estimates for Southeast Asia, which we currently define as Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, are updated on an annual basis to continually incorporate the latest changes and developments in consumers鈥� technology adoption.

Brazil is Latin America鈥檚 largest retail ecommerce market by total sales volume and will be this year鈥檚 third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil鈥檚 diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.