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AI and changes in email sender requirements. Google and Yahoo recently changed their email sender requirements to enhance email security and improve user experiences. Email marketers may be ready for the changes, but the requirements apply at the domain level, meaning they apply to all emails sent by a company.

Balancing SMS and email outreach. While SMS has its distinct benefits, 69% of consumers say email is their preferred form of communication, followed by SMS/MMS at 53%, per a June 2024 survey from Emarsys. When requesting new consumer information, brands should require an email signup while making a phone number signup optional, said Zakowicz.

Gen Zers, millennials, and Gen Xers all download social media and music apps the most, with messaging/email and gaming apps close behind. Baby boomers prefer weather apps the most, followed by social media and messaging and email apps. Across generations, most people download between 10 and 20 apps. Weak sauce: Food and cooking apps are among the least popular apps for all generations.

The new feature lets teen users opt in to a weekly email to parents that includes time spent on the app, what characters they鈥檙e talking to, and the amount of time spent with characters. The email stops short of disclosing the contents of the chats.

Indegene looked at emails, electronic health records, virtual rep engagements, programmatic ads, paid search, and social media. Older HCPs are surprisingly the most digitally savvy. HCPs ages 50-70 accounted for the highest percentage (36%) of digital enthusiasts and regular digital users. Just 7% of HCPs under 30 display digital enthusiasm.

The company is removing Alexa鈥檚 鈥淒o Not Send Voice Recordings鈥� option and will leverage user data to improve the generative AI (genAI) features on its upcoming Alexa+ voice assistant, per an email to Echo users. This will apply to all Echo users, even those who don鈥檛 subscribe to Alexa+, per Ars Technica.

It also suggests marketers should incorporate recommended products outside of search, in places like display and email. Related 蘑菇AV reports:. AI Agents and the Consumer Journey (蘑菇AV subscription required). Global Shopper Survey 2025鈥� (蘑菇AV subscription required).

Beyond the chart:. 52% of Gen Zers are open to receiving phone or email alerts to exercise, schedule doctor鈥檚 appointments, and engage in other healthy activities, more than any other generation, according to a January Collage Group survey. Peloton has built a digital community through an organic social strategy鈥攖he "Official Peleton Mom Group on Facebook," for example, has over 116,000 members.

Banks should also consider proactive outreach鈥攕uch as targeted emails, app notifications, and webinars鈥攖o help customers understand their options.

It can generate emails, social media posts, and website copy that resonate with specific buyers. It can create variations of ad copy, email subject lines, and landing page content for A/B testing, allowing marketers to experiment with messaging approaches for different audiences. How will it create impact?

They eliminate the need to receive a verification code via text or email. Sometimes there鈥檚 a lag between requesting a code and receiving it. Phishing risks are reduced. Gmail users won鈥檛 be tricked into giving passcodes away to bad actors since there鈥檚 no code to share.

This deck aims to help solution providers approach retailers and brands with data-rich pitch slides, compelling content marketing assets, and thoughtful prospecting emails that highlight the mobile commerce opportunity. Specifically, it will:. Size the opportunity in mobile commerce. Define the key challenges surrounding customer acquisition and sales growth in mobile commerce.

In a leaked email, CEO Jack Dorsey denied that the layoffs are due to financial reasons or are an effort to replace workers with AI. Dorsey said they reflect 鈥渘eeds around strategy鈥� and are specific to 鈥渞aising the bar and acting faster on performance.鈥�. Block also conducted major layoffs in January 2024, cutting around 1,000 staff members.

And Block has been marketing Cash App鈥檚 direct deposit features more aggressively across email, push notification, and in-app messages. Our take: Closing this trust gap will be crucial to fintechs growing these offerings and competing against traditional banks.

Consumers under 45 are especially likely to use messaging apps like WhatsApp for customer service interactions, rivaling traditional phone and email.

Alexa+ can identify objects, draft emails, and read and summarize documents such as legal contracts. However, it can鈥檛 delete those files. The company said the file deletion issue will be remedied and that customers can directly contact customer support for help removing documents in the meantime.

Strengthening SEO and content marketing like email and SMS campaigns can also  drive long-term engagement. Our take: As Big Tech鈥檚 budgets continue to shrink, marketers can navigate cuts by leaning on organic growth, partnerships, retention, and smarter media buying鈥攄iversified strategies that prove AI isn鈥檛 the only path to efficiency.

Retail media networks (RMNs) can use their first-party data to extend the campaign with social and email campaigns. 鈥淓ach activation is specifically targeted around the right audience and location data to be able to ensure they鈥檙e reaching the right people who are most likely to convert,鈥� said Charlene Charles, head of DGMN operations.

B2B marketing leaders have lost their focus on the benefits of email marketing. Email is a key distribution channel, and investments will allow relevant messages with high engagement rates and ROI to be delivered efficiently and effectively.

Claude can connect to Gmail, Calendar, and Docs to summarize meetings, search documents and emails, and plan events or meetings. It鈥檚 available in beta to all users. Anthropic is also expected to release a voice assistant feature for Claude as early as this month, per Bloomberg, which could rival ChatGPT鈥檚 voice mode feature.