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On today's episode, we discuss how a new era of social media is rising, whether folks want to pay for things with their hand, when the best time to email your co-worker is, how Walmart+ is getting on, what AI in the home might look like, the most popular cars in the US, and more. Tune in to the discussion with our analysts Ross Benes and Blake Droesch and forecasting director Oscar Orozco.

Adobe鈥檚 new Email Designer addresses content delays with cloning, GenStudio integration, and improved reuse鈥攕treamlining production for time-starved teams.

Search engines are increasingly sophisticated at identifying and prioritizing high-quality content that best answers user queries, Holland argues. Email engagement serves as a natural filtering system, with low-quality senders receiving diminished visibility鈥擜I or not. Simply producing more content faster with AI won't improve results without corresponding quality improvements.

Users can ask questions and it will make multiple searches and offer citations in its response. It鈥檚 in beta for Max, Team, and Enterprise subscribers. Claude can connect to Gmail, Calendar, and Docs to summarize meetings, search documents and emails, and plan events or meetings. It鈥檚 available in beta to all users.

AI and changes in email sender requirements. Google and Yahoo recently changed their email sender requirements to enhance email security and improve user experiences. Email marketers may be ready for the changes, but the requirements apply at the domain level, meaning they apply to all emails sent by a company.

These solutions use information known to belong to an individual (e.g., email addresses, phone numbers) to match user profiles with a high degree of accuracy. The IDs are usually encrypted but persistent across the ecosystem, meaning two parties targeting the same end user would be using the same ID.

SMS codes can be phished, leaving users vulnerable to hackers. The codes rely on the security of 耻蝉别谤蝉鈥� carrier plans. And fraudsters 鈥渃an easily trick a carrier into getting hold of someone鈥檚 phone number,鈥� Richendrfer said. QR FTW: QR codes have benefits that SMS can鈥檛 offer. They eliminate the need to receive a verification code via text or email.

We anticipate continuing integration of genAI into search capabilities across a wide range of platforms and services, including email clients, productivity tools, social media networks, ecommerce sites, and streaming services. Google鈥檚 efforts to integrate Gemini into Gmail鈥攈elping users search and summarize emails鈥攕howcases this trend.

There is a growing number of user-friendly platforms requiring minimal technical expertise. AI tools like Jasper are designed with marketers in mind. They provide intuitive interfaces where users can receive content drafts in minutes. These tools often include templates for content such as blog posts, social media updates, and email copy.