蘑菇AV

While iPhone and wearables sales slipped, Apple鈥檚 services revenues grew 13% YoY to $26.3 billion. Apple Intelligence hasn鈥檛 paid off yet, but monetizing Siri could give it a boost.

Smart glasses will likely steal the show as neural tech fuels the convergence of wearables and spatial computing.

Keep it simple, smart, and familiar: Forget futuristic pendants and pins鈥擜I wearables that look like regular gear but pack powerful features will be the ones capturing market share in 2025.

Consumers and physicians disagree on the value of health wearables: If wearable makers are able to foster physician trust in the data generated by their devices, they could gain an edge in uptake from consumers eager to share their health data.

New features like live translation and an on-device assistant transform Ray-Ban Meta Glasses into a practical tool, signaling progress in wearables development.

With GPT-4 features, privacy options, and a price under $150, Solos鈥� AirGo Vision glasses dare to unseat Ray-Ban Meta as the go-to wearable for tech lovers.

The growth of health and fitness apps and wearables. How consumers engage with health information, self-care, and fitness activities. This deck can help you:. Determine market sizing (brands, agencies, solution providers). Develop media strategy and allocate budget for campaigns (brands). Showcase opportunities to customers (agencies, solution providers).

Wearables show promise but will face resistance. Smart glasses and other wearable devices deliver hands-free, visually contextualized voice access, offering advantages over smartphones and stationary speakers.

These gains indicate that consumers are increasingly interested in lighter, more practical wearables, even if they鈥檙e less immersive than traditional VR headsets. Meta鈥檚 glasses reboot: Meta isn鈥檛 sitting idle with its Ray-Ban partnership, though鈥攊t announced a new product developed with Oakley this week.

Struggles with user acquisition and resulting ad revenues could raise the stakes for Snap鈥檚 wearables play to succeed. Snapchat is one of the few major platforms we expect to see a decline in user growth this year, a forecast drop of 0.4%. Sustaining revenues and daily active user (DAU) growth could depend on capturing younger users through innovative features.

More than a third are likely to buy something they鈥檝e only experienced through an AR or VR platform. 39% take product suggestions from AI assistants like Siri or Alexa, per NielsenIQ. 35% use smart devices鈥攍ike refrigerator sensors鈥攖o automatically order new products. AI-driven recommendations in apps and AR ads through wearables can meet Gen Xers where they鈥檙e already engaged to encourage purchases.

This minority stake marks Meta鈥檚 rising interest in AI-powered wearables and could support a broader product roadmap. It鈥檚 expected to launch a next generation of Ray-Ban glasses next year with AI-enabled facial recognition, expanding the glasses鈥� use cases while testing the limits of user privacy.

Supplements and vitamins are the top health and wellness service US adults regularly use (48%), followed by fitness trackers and wearables (26%), according to a March KPMG survey. Use this chart: Marketers should use this chart to consider how their brand connects to mental and physical wellness, as consumers stay committed to health even when cutting back elsewhere. Related 蘑菇AV reports:.

Click here to view our full forecast for US adult smart wearables users. Smartwatches and health-related features are the driving force. Over 70% of smart wearable users are smartwatch users. Innovative new health- and fitness-tracking capabilities are sustaining the user boom that began several years ago, and new AI, payment, and device integration functionalities will keep the momentum going.

The trend: Control is shifting from apps and voice to environments that predict user behavior, reducing reliance on speakers, wearables, and phones. These systems mix sensors, context data, and predictive models to provide assistance without explicit commands.

Americans are using a variety of products and services to improve their health and wellness, with supplements being the most common. 48% of consumers use supplements and vitamins. 26% use fitness trackers or other wearables. 24% have a gym membership. 15% use online workout programs. 14%use meditation or mindfulness apps. 9% are currently taking a GLP-1 medication.

AI wearables are still searching for their moment. The race for ambient AI continues. Despite Humane's Ai Pin market flop in 2024, companies at CES 2025 showcased a new wave of AI-powered wearables aimed at providing always-available personal assistants.

Restructuring could help the AI divisions avoid the long-standing budgeting problems that Reality Labs has faced鈥攊ts umbrella department of wearables and VR development has lost billions of dollars. By creating distinct AI units with separate budgets, Meta can more easily keep track of spending and justify it to investors.

A voice assistant is intelligent software that responds to voice command and runs on various devices, including smartphones, speakers, desktop/laptop computers, tablets, smart wearables, game consoles, TV consoles, VR headsets, cars, and internet of things (IoT) devices. Examples include Amazon's Alexa, Apple鈥檚 Siri, Google Assistant, Microsoft鈥檚 Cortana, and Samsung鈥檚 Bixby.

But younger consumers spend more on discretionary wellness items, such as health-tracking devices like wearables, mindfulness apps, and self-massage tools. And older generations are more likely to focus on the basics, including vitamins and eye care products, but spend less on most discretionary wellness categories.

A large developer ecosystem and years of dabbling in augmented reality (AR) and mixed reality (MR) on iPhones and iPads provide fertile ground for an expansive app ecosystem for future wearables. Key stat: 52.6% of US parents with children under 18 and 45% of urbanites are interested in buying smart glasses in the next 12 months, per an 蘑菇AV survey.