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With GPT-4 features, privacy options, and a price under $150, Solos’ AirGo Vision glasses dare to unseat Ray-Ban Meta as the go-to wearable for tech lovers.

The growth of health and fitness apps and wearables. How consumers engage with health information, self-care, and fitness activities. This deck can help you:. Determine market sizing (brands, agencies, solution providers). Develop media strategy and allocate budget for campaigns (brands). Showcase opportunities to customers (agencies, solution providers).

These gains indicate that consumers are increasingly interested in lighter, more practical wearables, even if they’re less immersive than traditional VR headsets. Meta’s glasses reboot: Meta isn’t sitting idle with its Ray-Ban partnership, though—it announced a new product developed with Oakley this week.

Click here to view our full forecast for US adult smart wearables users. Smartwatches and health-related features are the driving force. Over 70% of smart wearable users are smartwatch users. Innovative new health- and fitness-tracking capabilities are sustaining the user boom that began several years ago, and new AI, payment, and device integration functionalities will keep the momentum going.

A large developer ecosystem and years of dabbling in augmented reality (AR) and mixed reality (MR) on iPhones and iPads provide fertile ground for an expansive app ecosystem for future wearables. Key stat: 52.6% of US parents with children under 18 and 45% of urbanites are interested in buying smart glasses in the next 12 months, per an Ä¢¹½AV survey.

Still, consumers may have accepted that using AI means feeding data to the system, so Meta’s policies may not deter shoppers already comfortable with the concept of smart wearables.

Restructuring could help the AI divisions avoid the long-standing budgeting problems that Reality Labs has faced—its umbrella department of wearables and VR development has lost billions of dollars. By creating distinct AI units with separate budgets, Meta can more easily keep track of spending and justify it to investors.

AI wearables are still searching for their moment. The race for ambient AI continues. Despite Humane's Ai Pin market flop in 2024, companies at CES 2025 showcased a new wave of AI-powered wearables aimed at providing always-available personal assistants.

Our take: Google could outmaneuver other mainstream smart glasses by incorporating features like heart rate or step tracking from its Fitbit property. While the demo previewed innovative features, they’re all still in development. If they make it into the final version of Google’s product, its glasses could surpass Meta’s.

Microsoft’s decision reflects declining interest in heavy headsets, with next-gen AR glasses setting the stage for wearable tech’s future.

Many consumers may accept that using AI and AI-enabled wearables means handing over personal data to Big Tech. Our take: Meta’s goals with Aperol and Bellini are likely twofold: Provide users with a personalized assistant with memory and context to support complex requests, and gather information to serve its ad business and model-training efforts.

Why it matters: AI and health monitoring are driving adoption of Apple, Oura, Google’s Fitbit and other smart wearable devices. 77% of US adults are willing to use AI-assisted healthcare, according to a November 2024 survey from Harris Poll and Gwynedd Mercy University.

The EU’s objectives: Regulators want iOS to support more third-party devices, including smartwatches and earbuds. The EU also wants Apple to open third-party access to iOS features like notifications, Wi-Fi auto-connect, AirPlay, AirDrop, NFC, and Bluetooth switching.

Best Buy offers a broad range of technology discounts—TVs, laptops, headphones, cameras, smartwatches—alongside up to 50% off major appliances. Home Depot’s sale—which runs through Wednesday, May 28—features deals on outdoor lighting, soil, plants, grills, and garden tools. Walmart is marking down everything from laptops to grills.

Fitbit smartwatches, website cut as Google favors Pixel Watch: Google phases out Versa and Sense to promote its costlier Pixel Watch, sidelining Fitbit’s better battery life and affordability.

Revenues for Mac and iPad also came in above expectations, but other products like Wearables fell below analyst estimates. That said, there seems to be trouble ahead. Apple CEO Tim Cook warned that the company expects a $900 million headwind resulting from tariffs in the current quarter, resulting in Apple’s shares falling nearly 3% Friday morning.

As Apple’s former design star Jony Ive and other ex-employees help shape the next big thing—an AI wearable with OpenAI—outside Cupertino, pressure mounts for Apple to respond. Some likely solutions: Apple has options that don’t require immediate internal AI advancements. Focus on hardware.