蘑菇AV

How can in-game ad buyers calibrate their ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

Consumer tech spending expected to reach record $537 billion in 2025鈥攗nless tariffs get in the way: The need to replace pandemic-era purchases and interest in AI-powered features will spur demand, assuming prices stay steady.

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.鈥�

The platform generated $8.9 billion in ad revenues in Q3, its second-best quarter ever. From Q4 2023 to Q3 2024, YouTube's revenues from advertising and subscriptions exceeded $50 billion for the first time; for context, Netflix might be growing faster, but its own annual revenues for that timeframe were a 鈥渕ere鈥� $37.6 billion.

As publishers battle declining revenues, deals with AI firms like OpenAI and Perplexity provide new income streams鈥攁nd a seat at the table in shaping the industry鈥檚 future.

People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.

AppLovin's Axon engine drives ad success: Its AI-powered product boosted software platform revenues by 66% year over year.

Despite financial troubles among some esports and gaming video platforms, ad revenues will continue to grow for both media.

Roblox soars in Q3 despite critical reports: The company saw significant user and revenue growth and restated its commitment to child safety.

Netflix wants to turn your TV into a game console: By ditching AAA ambitions and betting on casual, connected TV games controlled by phones, Netflix is playing the long game to capture Gen Z gamers.

Key stat: In-game purchases accounted for 43% of PC and console revenues in 2023, per NewZoo, with gamers spending $50 billion annually. Gaming companies face fallout: The complaint focuses on popular titles like Epic Games鈥� Fortnite, Microsoft鈥檚 Minecraft, and Supercell鈥檚 Clash of Clans.

US adults will spend 7 more minutes per day with media in 2024 than they did in 2023, confounding expectations of a post-pandemic reduction in screen and audio time.

On today's podcast episode, we discuss why gaming is a digital advertising hotbed, how consumers are embracing shoppable media, and what happens now that the ride-sharing industry has bounced back. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

However, the company鈥檚 $1.28 billion in revenues were down 14.8% year over year (YoY) and $20 million short of expectations. Mattel鈥檚 EPS rose 5.6% to $1.14, ahead of analysts鈥� expected 95 cents. Its revenues fell 3.9% YoY to $1.84 billion, which was also $20 million short of expectations.