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Latin America鈥檚 digital economy will undergo significant changes in 2025 as retail innovation and regulatory changes redefine business dynamics for global and local players alike.

Gen Z is spending 50 more minutes a day on social platforms than with traditional TV or streaming, according to Deloitte, and 56% say creator-driven content feels more relevant than anything found on conventional platforms. The economic model is a key differentiator.

Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group

Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.

Abundant media consumption, receptiveness to advertising, and dynamic social media activity are key traits among Black digital consumers in the US. Tapping into these trends can help advertisers craft successful campaigns. Key Question: What are the top digital activities and platforms among Black consumers in the US?

Gen Zers have the highest rate of LGBTQ+ self-identification. According to a March 2023 poll from Gallup, 22.3% of Gen Zers in the US identified as LGBTQ+, compared with 9.8% of millennials. Increased social acceptance has made it easier for younger people to come out publicly, but support systems and the size of LGBTQ+ communities can vary dramatically by location.

Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year.

Gen Z鈥檚 media consumption, digital behavior, and attitude toward ads is a reflection of their upbringing in the app age. That鈥檚 why advertising to Gen Zers requires a unique approach鈥攐ne that prioritizes privacy, encompasses multiple channels and screens, and leverages new formats. Here are five key stats advertisers should know about targeting Gen Z.

Our take: Rogan's sustained dominance in podcasting reflects a broader shift in media consumption, with independent voices increasingly challenging institutional platforms. His unique ability to attract a highly engaged, predominantly young male audience mirrors the success of other conservative-leaning content creators like Carlson, suggesting a cultural shift toward traditional ideals.