蘑菇AV

Temu鈥檚 gross merchandise value (GMV) reached $20 billion in the first half of 2024, surpassing last year鈥檚 $18 billion, per a Chinese media report. Its app was the most downloaded among Gen Zers ages 18 to 24 in the first 10 months of the year, beating out TikTok and Threads by a considerable margin, per Appfigures data cited by Business Insider.

But growth in the October sale鈥檚 YoY gross merchandise value (GMV) will be on par with Amazon鈥檚 full-year ecommerce growth (10.4%) and ahead of its holiday season sales growth (9.1%). Click here to view the full forecast for Amazon鈥檚 October sales event. But competitors may gain more from early sales events.

The platform鈥檚 popularity with Gen Z shoppers, investments in live shopping, and well-timed promotional events that coincided with Amazon鈥檚 July and October Prime sales put TikTok on the path to achieve its ambitious target of $17.5 billion in US GMV.

In Q3 2024, Shop Pay facilitated $17 billion in gross merchandise value (GMV), up 42% YoY. Much of this growth is likely from a bump in the number of Shopify merchants and an increase in their sales. But Shopify has also been expanding Shop Pay acceptance outside of its ecosystem, adding to this growth.

JD.com similarly highlighted a more than 20% YoY increase in shoppers but refrained from releasing statistics on GMV or buyer numbers. However, both were clear that Beijing鈥檚 trade-in subsidies are boosting demand for home appliances and other electronics. JD.com noted that transaction volumes for 519 home and appliance categories rose 200% YoY.

US gross merchandise volume (GMV) grew 13.6% YoY, a stark contrast to LVMH鈥檚 stagnation during the same quarter. How we got here: Mytheresa has bucked slowing demand by focusing on the top tier of luxury consumers whose affluence insulates them from economic uncertainty and price hikes.

And the card鈥檚 annualized gross merchandise volume (GMV) per user grew from $2,500 to over $3,000. And the card鈥檚 growth will also propel the BNPL player鈥檚 overall volume: We expect Affirm鈥檚 US BNPL payment value will total $30.58 billion in 2025.

Gross merchandise volume (GMV) grew 14% year over year (YoY), items sold rose 28% YoY, and unique buyers increased 21% YoY鈥攖he fastest growth since the pandemic began. GMV grew 34% YoY in Brazil and 27% YoY in Mexico. Items sold grew 16% YoY in Argentina as consumption patterns trend in a positive direction. Advertising revenues grew 37% YoY, well ahead of GMV.

Still, we expect its US marketplace sales to grow 136.5% this year to $19.39 billion鈥攅xceeding its total GMV in 2023. Go further: Read our report on The US Online Marketplace Shopper.

This includes gross merchandise value (GMV), comprising direct sales and third-party marketplace sales. Worldwide, marketplace sales will account for close to two-thirds (65.9%) of Amazon鈥檚 total retail sales by the end of 2023, according to our estimates. The company鈥檚 sales in Canada are up threefold from five years ago.

Recognizing the threat of such an action, Temu laid the groundwork for a strategic pivot by building up a significant seller base in the US: Products shipped from US warehouses now account for about 20% of Temu鈥檚 US GMV. Shein could send more of its low-cost goods to US warehouses from China to decrease the distance items need to travel once a customer hits the buy button.

Affirm鈥檚 gross merchandise volume (GMV) reached $5.6 billion in fiscal Q1 2024, per its earnings supplement. GMV increased 28% year over year (YoY), a deceleration from the 62% YoY growth the year prior. Active consumers and merchants grew 15% and 17%, respectively. Total revenue jumped 37% YoY to $497 million.

Douyin鈥檚 ecommerce business has been wildly successful; the app鈥檚 ecommerce GMV crossed the $200 billion mark in 2022, with 76% YoY growth, according to The Information. TikTok鈥檚 GMV in Southeast Asia hit $4.4 billion in 2022, a fourfold increase over 2021. But UK consumers have been less receptive, and TikTok鈥檚 efforts there have come under fire for poor-quality goods and low payouts to influencers.

Douyin鈥檚 gross merchandise volume (GMV) grew by 46% year over year (YoY) in the 12 months ended July 2024, according to Wei Wenwen, the short-video platform鈥檚 president of ecommerce. Pinduoduo parent PDD Holdings grew revenues by 86% YoY in Q2, although a considerable portion of that growth likely came from Temu鈥檚 breakneck overseas expansion.

Between 2020 and 2021, it nearly tripled its revenues and more than doubled its gross merchandise volume (GMV). But its US GMV growth rate has slowed since 2021, just as the broader US retail ecommerce market has slowed. With digitally native vertical brands鈥擲hopify鈥檚 mainstay customers鈥攕truggling, Shopify has sought to attract enterprise retailers to help it drive growth.

Affirm鈥檚 gross merchandise volume (GMV) missed guidance but hit a record $5.7 billion, rising 27% year over year (YoY) and 65% compounded annually over two years. Revenues rose 11% YoY, but Affirm said an 鈥渙perational misstep鈥濃�攈iking prices too late in 2022鈥攕tunted growth. The San Franciscan firm鈥檚 operating loss widened from $196 million a year ago to $360 million.

The firm was once Affirm鈥檚 largest partner but 鈥渨ill now be less than 1% of GMV going forward,鈥� CFO Michael Linford said on the earnings call. Overall, Affirm had trouble keeping up with fiscal 2022鈥檚 rapid growth. But Linford noted that those base effects will fade by Q3 of next fiscal year. What鈥檚 next? Affirm is restructuring its business.

Key stat: TikTok Shop sold 68.1% of social shopping gross merchandise value (GMV) in February 2024, per the report. Livestream shopping app Whatnot has captured 31% of GMV, while the combined GMV of Instagram Checkout, Facebook Shop, and Flip App amounted to less than 1%. What it means: Consumers aren鈥檛 just using TikTok for social inspiration, they鈥檙e actually making purchases on the platform.

The year prior, GMV rose 27% YoY. The number of active consumers increased 13% YoY to 17.6 million, and transactions per active consumer jumped 25% YoY to 4.4. This is a slowdown from the same period last year, when active consumers and transactions per account grew 29% and 38% YoY, respectively.

TikTok Shop aims to generate as much as $17.5 billion in US GMV this year, which is 10 times what it pulled in last year, per Bloomberg. That massive growth is particularly notable given that TikTok鈥檚 goal in 2023 was to reach $20 billion in GMV worldwide鈥攎ost of which was expected to come from markets outside the US. That strong growth is convincing TikTok it can drive more revenues from sellers.

The firm鈥檚 Q4 gross merchandise volume (GMV) increased 19% year over year (YoY), per its annual report. Klarna鈥檚 net losses of SEK 1.9 billion ($188 million) were an improvement from SEK 2.2 billion ($217 million) in Q3 and SEK 4.6 billion ($455 million) in Q4 2021. CEO Sebastian Siemiatkowski said in December that the firm expects to achieve monthly profitability by August or September 2023. Sezzle.

Gross merchandise volume (GMV) in the market grew 71% year over year (YoY) in 2022, and monthly active app users topped 8 million鈥攗p from 6 million a year ago. US credit loss rate declined 37% YoY鈥攃ompared with a 30% YoY decrease in Q3. How we got here: Two customer features helped fuel growth in the US market, CEO Sebastian Siemiatkowski told TechCrunch. Klarna Card.

TikTok Shop doubles down on livestreaming as ecommerce sales grow: The platform sees an opportunity to grow order frequency and drive more impulse purchases.

And, in the short term, it wants it to surpass Shein鈥檚 gross merchandise volume (GMV) for at least one day by the time of its one-year anniversary on September 1, per Bloomberg. It is off to a good start. Temu generated nearly $200 million in sales in January alone, even before its buzzy Super Bowl ad aired.

While Shopify鈥檚 growth has slowed, and is expected to slow in Q1, it is easy to lose sight of the fact that we expect its US retail ecommerce GMV this year to be roughly double what it was in 2020.