蘑菇AV

Women make up 47% of US gamers, 蘑菇AV forecasts, and 69% of women prefer simple mobile games, according to Deloitte鈥檚 2024 media trends survey. 41% of mobile gamers are parents, 90% are the primary grocery shoppers in their households, and 88% are the primary retail shoppers, according to a Zynga study.

US grocery ecommerce sales will grow 17.4% in 2024 to total $219.04 billion, according to our forecast. Meanwhile, UK grocery ecommerce sales will grow only 5.1% to total $37.06 billion in 2024. 鈥淎t the end of the day, consumers in the US enjoy the conveniences of delivery, but they鈥檙e not necessarily willing to pay an exorbitant fee,鈥� said our analyst Blake Droesch, emphasizing the perceived value of Walmart+ and Amazon Prime memberships to these shoppers.

Nearly half of US adults said last month that they鈥檙e buying more brands on sale due to inflation, while 43% reported buying fewer products overall, according to Ipsos.

Kroger Health touts in-store health services: A new brand campaign takes aim at retail health rivals while boosting its retail media network.

Plant the seed: Rising protein prices could put the spotlight back on plant-based alternatives, especially if brands focus on providing consumers with more value and highlight health benefits. 59% of grocery shoppers say their overall health drives them to consume more plant-based products, according to 84.51掳.

Consumers' definition of value is evolving as they demand not just the lowest prices, but quality and convenience too. Gen Z beauty shoppers prioritize innovation and sustainability over price, grocery shoppers seek high-quality products at lower prices, and high fees deter online purchases. Loyalty programs should be tailored to offer consumers the kind of rewards they want most, but not at the expense of brand identity. Here are five key stats to help brands understand what consumers value and stay competitive.

Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.

奥补濒尘补谤迟鈥檚 grocery, ecommerce business powered it through another solid quarter: The retailer鈥檚 emphasis on value and convenience are helping it win market share, even as shoppers exhibit more signs of price sensitivity.

The private label challenge: The situation has gotten more challenging over the past few years as grocery shoppers are increasingly choosing private label brands over national brands. Store brand sales rose 3.9% YoY to $271 billion in 2024, compared with just 1.0% growth for national brands, per a report from the Private Label Manufacturers Association based on Circana data.

Seize the moment: Just like Aldi鈥攖he fastest-growing grocery chain in the US by new store openings for each of the past five years鈥擳rader Joe鈥檚 wants to strike while the iron is hot as grocery shoppers prioritize value and embrace private label products, which make up about 80% of its inventory.

Over half (55.4%) of US grocery shoppers have changed their habits to shop based on discounts and promotions to save money, according to September 2024 data from Swiftly. 68.0% of US consumers said limited-time offers or discounts contributed to in-store impulse purchases, per a November 2024 RetailNext report.

The trend: An increasing number of grocery shoppers chose private label brands over national brands last year. Store brand sales rose 3.9% YoY to $271 billion in 2024, compared to just 1.0% growth for national brands, per a report from the Private Label Manufacturers Association based on Circana data.

Amazon breaks its silence on grocery business: CEO Andy Jassy is 鈥渧ery bullish鈥� about retailer鈥檚 prospects as more customers stock up on everyday essentials.