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A guide to YouTube鈥檚 video ad formats. Instagram eyes longer Reels, challenging YouTube's dominance with long-form videos. YouTube will use its own co-viewing data for CTV advertising, raising concerns about transparency.

Banks are using platforms like TikTok and Instagram for financial education, targeting younger audiences through influencers. They鈥檙e shifting where people go to learn about financial products from traditional advisors to online personalities.

Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.

But the potential of brand-creator partnerships goes beyond influencer marketing (i.e., when influencers are paid to promote a product or service on their own platforms): Insurers can integrate creators within their own campaigns across social media and TV, both traditional and connected.

We'll have partners who, to your point, maybe we're not curating a line for each and every one, but we have a celebrity stylist partner and Mimi Cuttrell, who last fall helped to guide our consumers around what the best fall trends were, and she was completely on point. And what styles could fulfill that trend within a DSW assortment?

On today鈥檚 special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N鈥橸aisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.

And like Discord, there鈥檚 a community element to these groups鈥攖hey want real reviews from real people who have actually tried the products, not influencers who are being paid to shill an item they鈥檇 never try in real life. 鈥淚鈥檝e built an influencing community, but I don鈥檛 consider myself to be the 颈苍蹿濒耻别苍肠别谤,鈥� Caroline Moss, founder of the 鈥淕ee Thanks, Just Bought It!鈥�

As many as 25 celebrities and influencers have launched beauty brands over the course of the last three years, according to Business Insider. While some (like Rare Beauty by Selena Gomez) have exploded, others (particularly those founded by social media influencers) are having a hard time finding their footing. What does it take to build a successful celebrity beauty brand?

鈥淲e come in and say, 鈥榃e will guide you on the paid media side.鈥欌��. TikTok opened up access to its affiliate program to maintain TikTok Shop鈥檚 momentum. TikTok鈥檚 affiliate program for TikTok Shop has become an essential component for advertisers hoping to reach younger consumers.

Agencies like Tinuiti are using AI to identify patterns in FAQs that match AI-surfaced queries, guide structured content planning, and test formats optimized for AI-generated results. SEO consultants like Simple SEO Group are advising clients to prioritize budget allocations to traditional platforms while also beginning to test for emerging AI-driven discovery tools.

Influencers continue to pile into affiliate. Influencers remain affiliate鈥檚 flavor of the month. As creators and influencers continue to climb marketers鈥� list of strategic priorities, affiliate networks, platforms, and agencies have stepped up their courtship of influencers.

Many agencies we spoke to said they had formed some sort of internal rulebook or council to guide how they can鈥攁nd can鈥檛鈥攗se the technology. While these guidelines may change over time, they can provide a starting point to help employees navigate some of the thornier issues related to genAI.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

They can either feature original content from the brand, or they can feature an influencer posting through the brand account rather than their own account.

With the prospect of an industry-level consensus years away, many stakeholders are trying to guide鈥攐r profit from鈥攖he confusion by launching standardization gambits. Off-site鈥檚 share of retail media ad spending is changing.

And it's so fascinating because I've been watching this trend within the influencer marketing landscape right now, which is about de-influencing and it's so spot on with what you're talking about because it's this idea of not only recommending products for people to buy, but also helping them decide what not to buy.

B2B marketing teams rely on 蘑菇AV Media Solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and so much more. If you want to learn about our proven approach, head to emarketer.com/advertise. Jeremy Goldman (00:19):.

I was on TikTok as a young person my age would do, and I came across generative AI travel guide. And what I did is I'm saying I'm going to be staying in this city for X amount of days, find me different events to do within an X mile radius of the city center, and it would give me the prices of each ticket for the people I'm going with and give me personalized recommendations.