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The two countries accounted for 54.1% of US apparel and footwear imports last year, alongside Bangladesh (7.8%), Indonesia (8.3%), and India (5.6%), per data from the US International Trade Commission. Those markets have been subject to some of the highest tariff rates: 54% for China, 46% for Vietnam, 37% for Bangladesh, and 32% for Indonesia.

Smartphone ownership in Indonesia was nearly universal at 99.3% and was No. 1 in the region. Indonesia was 1.4 percentage points ahead of the regional average. There was no change in the country鈥檚 YoY rate for this category. Nice-to-have digital device ownership is low in Indonesia. Smart TV ownership (36.4%) was below the regional average of 41%.

In 2024, retail ecommerce sales in Indonesia surged by 11.5%, reaching $84.31 billion鈥攁fter a tumultuous 2023 in which growth dipped to 1.6%. The growth was driven by an enhancement in connectivity and ecommerce adoption, including livestreaming, an improved economic outlook, and shrinking inflation. Retail sales growth in Indonesia will dip slightly, from 5.0% in 2025 to 4.7% in 2028.

President Donald Trump鈥檚 鈥淟iberation Day鈥� tariffs鈥攚hich include a new 32% duty on imports from Indonesia鈥攁re fueling economic uncertainties and creating a bear market. Microsoft has seen a 7.2% stock decline since the tariffs鈥� announcement, a much smaller loss than Apple鈥檚 23% decrease.

Regulators in Indonesia banned TikTok Shop over concerns about its impact on local small and medium-sized businesses (SMBs). Indonesia prohibits the integration of social media and ecommerce on one platform. TikTok found a workaround by acquiring Tokopedia. Some Southeast Asian countries have levied tariffs to protect domestic businesses. Temu struggles to land in Indonesia.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

Double 12 tops year-end shopping events in Indonesia. In Indonesia, the season of Ramadan and Eid al-Fitr (usually between April and May) is also a major shopping event, as Muslim consumers buy gifts, new clothing, and essentials for the month-long fasting and holiday celebrations. Retailers also launch sales promotions during the year-end holiday season.

Geographically, Germany, Turkey, and China bore the brunt of attacks, while Hong Kong and Indonesia led attack sources. Key takeaway: DDoS attacks are only going to get worse. For marketers, a surge in cyberattacks can cause downtime that tanks campaign performance and reduces customer trust and revenues.

Expansion plans to build more cloud infrastructure in Indonesia, the UK, Australia, and other parts of the US are also on hold or delayed. Microsoft may slow future data center expansion to curb costs as it evaluates tariff effects. CFO Amy Hood acknowledged AI capacity constraints could start in June. Power and space shortages could stall wider AI growth just as enterprise demand heats up.

And in October 2024, Meta announced plans to roll out Meta AI in several countries in the region鈥攊ncluding the Philippines, Indonesia, Malaysia, Thailand, and Vietnam. Additionally, it plans to add support for regional languages like Tagalog, Thai, and Vietnamese. Nations in Asia-Pacific balance safety guardrails with innovation-driving guidelines.

The new policy introduces a demand shock for international markets鈥攑articularly the EU and emerging Asia-Pacific markets like China, Vietnam, Indonesia, and Thailand, while Latam appears less exposed to reciprocal penalties. Inflationary pressures are expected to hit the US especially hard, squeezing real incomes and weighing on consumer spending.

In Indonesia, the subregion鈥檚 largest ecommerce market, less than half (47.2%) of the population will be digital buyers in 2027鈥攖he second-lowest among the six countries. Shopee is the dominant ecommerce platform in Indonesia, with roughly 45% market share in 2024, nearly double that of second-place Tokopedia鈥檚 GMV in 2024.

Worldwide sub OTT viewership will grow 3.5% in 2025 thanks to a decent bump from major population centers like Indonesia, Brazil, and India. But most countries won鈥檛 reach even that modest mark, as sub OTT鈥檚 core markets (in North America and Western Europe) are extremely saturated and won鈥檛 see many new viewers.

India is slowly climbing the list, and Brazil and Indonesia are jockeying for 10th place. Besides those standouts, the story has not changed much in recent years鈥攁nd won鈥檛 change much going forward. Click here to view our full forecast for retail ecommerce sales, by country. Our country-level forecasts now cover 97.6% of global ecommerce sales.

Export-driven nations鈥攕uch as China, Vietnam, Indonesia, Thailand, and key EU markets鈥攎ay face major hurdles as high volumes of US-bound goods encounter new barriers. Companies relying on these supply routes are battling rising costs and increased supply chain risks.